PR, Communications and Social Media Manager

Role overview

PR planning and media relations

• Develop annual PR and corporate communications strategy and calendars aligned with business objectives and brand priorities.
• Plan quarterly and monthly activities, campaigns, budgets, deliverables, and performance targets; ensure consistent messaging across Group businesses.
• Build relationships with media outlets, journalists, publications, and industry platforms; prepare press releases, statements, announcements, articles, interviews, and media briefs.
• Manage media inquiries, interview coordination, press attendance, and post-event coverage; coordinate external agencies and partners.
• Monitor media coverage, industry sentiment, competitors, and communication opportunities; support crisis communication planning.

Social media and paid campaigns

• Develop the annual social media strategy and content calendar across LinkedIn, Instagram, Facebook, YouTube, and other appropriate channels.
• Manage social media execution from planning and creative briefs through publishing, community management, and performance reporting.
• Collaborate with designers, videographers, content creators, business units, and senior management to develop content consistent with the Group's identity.
• Plan, execute, and optimize paid campaigns for brand awareness, engagement, lead generation, recruitment, and business objectives.
• Coordinate campaign budgets, targeting, creative assets, timelines, tracking, and performance reporting across platforms such as LinkedIn Ads, Meta Ads, and YouTube Ads.

Corporate communications and campaign delivery

• Develop leadership messages, statements, speeches, announcements, newsletters, and internal communications; support executive visibility and thought leadership.
• Translate annual strategy into monthly and quarterly plans; coordinate communications for exhibitions, events, product launches, sponsorships, and corporate initiatives.
• Prepare campaign briefs, define deliverables and timelines, follow up on progress, and ensure materials are reviewed, approved, and published on schedule.

Reporting and accountability

• Establish KPIs and prepare monthly, quarterly, and annual reports for PR coverage, social media, paid campaigns, and communication initiatives.
• Track media mentions, publication quality, audience engagement, campaign results, brand visibility, and advertising expenditure; recommend improvements using performance data.
• Own assigned communications activities, meet deadlines, address risks, maintain professionalism, accuracy, confidentiality, and attention to detail, and coordinate timely approvals.

Required qualifications and experience

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, Mass Communication, or a related field.
• 5–8 years of relevant experience in PR, corporate communications, and social media management.
• Demonstrated experience developing and executing annual PR and social media plans and managing paid campaigns, budgets, and performance optimization.
• Proven media relations experience, including press releases, corporate announcements, and external communications.
• Strong understanding of LinkedIn and other major social platforms, their audiences, and content requirements.
• Experience working with creative teams, PR agencies, media partners, and senior stakeholders.
• Strong writing, editing, presentation, communication, and project management skills.
• Proficiency in social media analytics, reporting tools, and paid advertising platforms.

Advantageous experience

• Experience in a large corporate, industrial, engineering, manufacturing, or multinational organization is an advantage.