Graphic Designer – Branding & Creative

Role overview

Branding and creative development

• Develop branding and rebranding concepts, brand identities, visual guidelines, logo concepts, typography systems, colour palettes and brand assets.
• Maintain consistency across digital platforms, print, corporate communications and physical environments.
• Create proposals, visual concepts and presentations for initiatives, campaigns, events, exhibitions and business needs.
• Translate briefs into visual solutions, present creative directions with design rationale, and research industry and competitor trends.

Design and delivery

• Design visual experiences for brands, product launches, campaigns, exhibitions and corporate initiatives.
• Develop concepts for collateral, corporate gifts, packaging, signage, merchandise and environmental branding.
• Create brochures, catalogues, advertisements, social media creatives, presentations and promotional materials for digital and print.
• Prepare production-ready artwork, maintain organised files and assets, and manage revisions while protecting quality and consistency.
• Own projects from concept through delivery, communicate progress, address potential challenges and manage multiple priorities.
• Collaborate with marketing, digital, media and other teams; meet agreed briefs, deadlines, quality expectations and brand standards.

Qualifications and experience

• Bachelor's degree or diploma in Graphic Design, Visual Communication, Branding or a related field.
• 3–6 years of relevant professional graphic design experience.
• Branding or rebranding experience is highly preferred.
• Portfolio demonstrating brand identity development, creative proposals, campaign concepts and visual communication.

Skills and capabilities

• Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign.
• Experience preparing creative presentations and communicating design concepts effectively.
• Strong understanding of typography, layout, colour theory, visual hierarchy and brand consistency.
• Excellent attention to detail, time management and organisational skills.
• Able to work independently and collaborate effectively with cross-functional teams.