Marketing Manager - 7-month Contract

Opportunity

Demand generation and growth

• Own B2B acquisition campaigns across LinkedIn Ads, Google Search, and other relevant channels.
• Manage targeting, creative, landing pages, lead capture, nurturing, and sales handover.
• Build account-based marketing programs for strategic accounts and priority sectors.
• Use structured A/B testing to optimize audiences, messaging, creative, offers, and landing pages.
• Manage media budgets against cost per lead, cost per opportunity, and pipeline contribution.

Content, brand, and operations

• Turn regional workforce trends and client challenges into campaigns, salary guides, market insights, webinars, reports, events, and thought leadership.
• Ensure campaigns follow global brand standards and balance short-term demand generation with longer-term brand development.
• Maintain tracking and attribution across GA4, CRM, and marketing automation platforms.
• Agree MQL and SQL definitions with Sales and monitor B2B funnel progression.
• Build dashboards for acquisition, conversion, pipeline, and marketing-spend return; recommend investment changes using campaign data.

Commercial partnership

• Partner with Sales, Business Development, and Recruitment leaders to build campaigns around commercial priorities and strategic opportunities.
• Ensure marketing leads receive timely sales follow-up.
• Brief and manage agencies and freelancers against deliverables and KPIs; coordinate with regional and global marketing teams.
• Support candidate-attraction campaigns when required.

What you bring

• 8–10+ years of marketing experience, including at least 5 years in growth, performance, or demand-generation marketing.
• Strong UAE or wider GCC marketing experience and demonstrable B2B lead-generation experience.
• Hands-on LinkedIn Ads and Google Ads experience against measurable commercial targets and significant budgets.
• CRM and marketing automation experience, such as Salesforce, HubSpot, or Marketo; working knowledge of GA4, tracking, attribution, and analytics.
• Ability to analyze campaign and funnel performance and make actionable recommendations; experience with B2B sales teams and agency/supplier management.
• Excellent written and spoken English and a bachelor’s degree in marketing, business, or a related discipline.

Preferred experience

• Recruitment, staffing, HR services, outsourcing, or professional-services experience is preferred.
• Account-based marketing experience and experience marketing multiple service lines to senior HR, procurement, and business decision-makers are preferred.

Working at Adecco

• The employer describes international mobility, training and development, work-life balance and wellness initiatives, and a diverse, inclusive work environment.