Marketing Manager
Role Overview
Leads company brand vision, market presence, and lead generation across platforms.
Oversees corporate and project marketing for residential, luxury, and commercial real estate developments.
Combines strategic planning with execution, digital transformation, customer insights, and team leadership.
Key Skills for This Role
Full Job Posting
Role overview
Leads company brand vision, market presence, and lead generation across platforms.
Oversees corporate and project marketing for residential, luxury, and commercial real estate developments.
Combines strategic planning with execution, digital transformation, customer insights, and team leadership.
Marketing strategy and leadership
- Define and execute marketing strategies aligned with business goals across projects and phases.
- Lead corporate and development brand positioning and messaging; establish objectives, KPIs, and budgets.
- Manage the marketing team and external creative, media, PR, and digital agencies.
Project marketing and launches
- Oversee go-to-market planning for residential, commercial, and luxury real estate projects.
- Work with product, design, and sales teams on value propositions, pricing strategy, branding, and launch events.
- Ensure project launches are timely and impactful.
Digital, brand, and communications
- Lead SEO/SEM, paid media, social media, email marketing, and marketing automation.
- Oversee the website, digital lead funnels, and analytics; optimize lead quality, cost per lead, and conversion rates.
- Manage PR, media relations, influencer marketing, thought leadership, and consistent online and offline brand experiences.
Customer insights and research
- Monitor market trends, buyer behavior, and competitive landscape to inform positioning.
- Lead customer segmentation and profiling to refine targeting and personalization.
- Use analytics and feedback to improve marketing effectiveness and the customer journey.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
- At least 2 years of marketing leadership experience, including at least 1 year in real estate, luxury, or lifestyle brands.
- At least 1 year of experience with a real estate developer and at least 1 year leading a marketing team.
- Proven record marketing large-scale residential or commercial real estate projects.
- Strong understanding of digital performance marketing, branding, CRM, and sales enablement.
- Leadership, communication, and stakeholder-management skills; experience managing large teams and multimillion-dollar marketing budgets.
Compensation
- Full-time role paying from AED 12,000 per month.
Workplace
- Work location is in person.
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