Marketing Manager
Role Overview
Leads company brand vision, market presence, and lead generation across platforms.
Oversees marketing for corporate branding and residential, luxury, and commercial developments.
Combines strategic planning with execution, real estate marketing expertise, digital transformation, customer insights, and team leadership.
Key Skills for This Role
Full Job Posting
Role overview
Leads company brand vision, market presence, and lead generation across platforms.
Oversees marketing for corporate branding and residential, luxury, and commercial developments.
Combines strategic planning with execution, real estate marketing expertise, digital transformation, customer insights, and team leadership.
Marketing strategy and leadership
- Define and execute marketing strategies aligned with business goals across projects and phases.
- Lead corporate and development brand positioning and messaging; set objectives, KPIs, and budgets.
- Manage the marketing team and external creative, media, PR, and digital agencies.
Project marketing and launches
- Oversee go-to-market planning for residential, commercial, and luxury real estate projects.
- Work with product, design, and sales teams on value propositions, pricing strategy, and launch events.
- Ensure timely and impactful project launches.
Digital and performance marketing
- Lead digital marketing through SEO/SEM, paid media, social media, email marketing, and marketing automation.
- Oversee the company website, digital lead funnels, and analytics platforms.
- Use data to optimize lead quality, cost per lead, and conversion rates.
Brand, communications, and insights
- Manage brand storytelling, PR, media relations, influencer marketing, and thought leadership.
- Ensure consistent brand experience across online and offline channels.
- Monitor market trends, buyer behavior, and competitors; lead customer segmentation and profiling.
- Use analytics and feedback to improve marketing effectiveness and the customer journey.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
- At least 2 years of marketing leadership experience, including at least 1 year in real estate, luxury, or lifestyle brands.
- At least 1 year of experience with a real estate developer and at least 1 year leading a marketing team.
- Proven success marketing large-scale residential or commercial real estate projects.
- Strong understanding of digital performance marketing, branding, CRM, and sales enablement.
- Experience managing large teams and multimillion-dollar marketing budgets.
- Strong leadership, communication, and stakeholder management skills.
Compensation
- Full-time role paying from AED 12,000 per month.
Work location
- Work location is in person.
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