Growth Marketing Director
Role Overview
Own Qlub’s B2B paid acquisition growth across markets, from creative strategy and media buying through funnel optimization, tracking, and reporting.
Work closely with Sales under clear SLAs to turn cold traffic into qualified pipeline.
Key Skills for This Role
Full Job Posting
The role
Own Qlub’s B2B paid acquisition growth across markets, from creative strategy and media buying through funnel optimization, tracking, and reporting.
Work closely with Sales under clear SLAs to turn cold traffic into qualified pipeline.
What you'll own
- Scale paid acquisition across Meta, TikTok, Google Ads, and LinkedIn, managing $100K+ in monthly ad spend with ROI accountability.
- Lead creative strategy, validate high-converting concepts, build a performance ad portfolio, and optimize hook rate, hold rate, and scroll-stopping moments.
- Own the landing-page-to-lead handoff funnel and define qualification criteria and speed-to-lead SLAs with Sales leadership.
- Build multi-touch attribution and reporting infrastructure to guide channel scaling.
- Hire and lead a small performance marketing team and external partners.
Experience and expertise
- 8+ years in performance marketing with proven B2B, pipeline-driven results.
- Hands-on experience with Meta, TikTok, Google Ads Search, and LinkedIn, including $100K+ monthly budgets.
- Track record producing or directing high-performing video ads; strong CRO expertise and technical foundation in tracking, server-side implementation, and CRM integrations.
- Fluency in English.
Nice to have
- HubSpot experience is a plus.
- Familiarity with Tableau, Google Analytics, or similar analytics platforms is a plus.
- Knowledge of ad libraries, creative research tools, and structured testing frameworks is a plus.
Working approach
- The role calls for experience in a fast-moving, high-growth environment, ownership, fast decision-making with incomplete information, and an operator mindset.
- Interest in hard problems across payments, hospitality, and customer experience is valued.
About Qlub
Qlub offers QR-based restaurant payment products, including Pay-at-Table, Digital Menus, Order-and-Pay, Payment Links, and SoftPOS terminals.
The company is a fast-scaling fintech operating across multiple markets.
What Qlub offers
- The company describes ownership over products affecting diners and restaurants, challenging problems, a fast-moving environment, collaboration with experienced operators, and an opportunity to make a visible impact.
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