Zonal Sales Manager
Role Overview
The Sales Manager is responsible for achieving budgeted sales targets in the assigned region by leading, guiding, and developing Area Business Managers and Field Officers.
The role focuses on business growth, brand development, KOL management, distribution effectiveness, and execution of marketing initiatives through planning and monitoring.
Key Skills for This Role
Full Job Posting
Role objective
The Sales Manager is responsible for achieving budgeted sales targets in the assigned region by leading, guiding, and developing Area Business Managers and Field Officers.
The role focuses on business growth, brand development, KOL management, distribution effectiveness, and execution of marketing initiatives through planning and monitoring.
Regional sales and business achievement
- Drive monthly, quarterly, and annual regional sales targets and brand-wise achievement, with focus on priority and Aatmanirbhar brands.
- Ensure Area Business Managers and Field Officers achieve territory targets and improve productivity.
- Reduce sales returns and expiries; forecast accurately to support uninterrupted product availability.
- Coordinate with distributors and channel partners and achieve collection and receivables targets.
- Address slow-moving or underperforming products and drive balanced growth across therapy segments.
Leadership and team development
- Lead, coach, and mentor Area Business Managers.
- Monitor field productivity, including a minimum Doctor Call Average of 12 and 95%+ MCR and KOL coverage.
- Conduct regular field visits and joint working to improve execution quality.
- Build a performance-driven, compliant sales culture and ensure manpower planning, retention, and capability development.
Customer and marketing execution
- Develop relationships with KOLs and key customers and support strategic alliance programs to maximize ROI.
- Track KOL contribution, initiate corrective interventions, and engage high-value customers to strengthen brand positioning.
- Implement CMEs, symposiums, and brand campaigns; translate strategy into regional action plans and close execution gaps.
- Monitor team performance and compliance through Phyzii reporting and align local strategies with national objectives.
Key skills and competencies
- Regional sales strategy and target achievement.
- Leadership, performance management, and team development.
- Business forecasting and distribution management.
- KOL and key account management.
- Data analysis, decision-making, execution, and compliance orientation.
Requirements
- Ability to lead, coach, and mentor Area Business Managers and Field Officers toward sales performance targets.
- Ability to plan and monitor regional sales activity, forecasting, distribution, and business performance.
- Ability to develop relationships with key opinion leaders and key customers.
- Ability to execute marketing programs and align local plans with national business objectives.
- Ability to maintain sales compliance and performance reporting.
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