Product Marketing Manager
Role Overview
The Product Marketing Manager will drive brand awareness, generate demand, and strengthen Inflexion's market presence.
The role develops marketing strategies, manages digital and social campaigns, creates content, organizes events, and builds customer and partner relationships.
The employer seeks software or IT industry experience, strong communication and analytical skills, and the ability to manage multiple initiatives while supporting business growth.
Key Skills for This Role
Full Job Posting
About Inflexion
Inflexion describes itself as an SAP Gold Partner, Grow with SAP Partner, SAP Cloud ALM Partner, and PCOE-certified provider, delivering AI-powered business transformation solutions.
Its consultants work across SAP ERP, CRM, HCM, SM, BTP, and SCM solutions for businesses in multiple industries.
Role overview
The Product Marketing Manager will drive brand awareness, generate demand, and strengthen Inflexion's market presence.
The role develops marketing strategies, manages digital and social campaigns, creates content, organizes events, and builds customer and partner relationships.
The employer seeks software or IT industry experience, strong communication and analytical skills, and the ability to manage multiple initiatives while supporting business growth.
Responsibilities
- Create awareness and develop marketing strategy for Inflexion solutions and services; propose marketing plans and budgets.
- Communicate with target audiences and build and develop customer relationships.
- Support marketing plans, advertising, social marketing, and campaigns; source advertising opportunities and place adverts in press and other media.
- Design brochures and adverts, write copy for online and print campaigns, and produce creative content such as videos and blog posts.
- Manage Twitter, Facebook, and LinkedIn channels to enhance audience engagement.
- Organize and attend conferences, seminars, receptions, and exhibitions; source and secure sponsorship.
- Liaise with designers and printers, organize photo shoots, and arrange effective distribution of marketing materials.
- Conduct market research, including customer questionnaires and focus groups.
Qualifications
- Any degree or master's in Business or Management, Sales, Marketing, or a related field.
- Three to four years of experience in a similar profile in the software or IT industry.
- Good communication and interpersonal skills, commercial awareness, and business acumen.
- Strategic and creative thinking, copywriting and design skills, attention to detail, and analytical skills for evaluating campaigns.
- Drive and self-motivation, flexibility, ability to work under pressure, teamwork, and ability to build working relationships.
- Influencing and negotiation skills, IT and social media skills, and numeracy skills.
- Foreign language ability may be helpful for work with multinational companies; it is not stated as mandatory.
Work arrangements
- The role is usually office-based and includes meetings with clients, partner organizations, and suppliers, as well as events and exhibitions.
- Work may involve tight deadlines, multiple concurrent projects, and coordination with external suppliers and creative agencies.
- Travel to branches and cities where Inflexion operates may be required.
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