Performance Team Lead

Role overview

What you’ll own

• Reduce new-customer CAC while maintaining or increasing volume, by market and vertical, and set a clear CAC ceiling per channel.
• Build and operate a budget model that reallocates spending weekly based on marginal CAC and payback.
• Run daily campaigns across Meta, Google, TikTok, Snap, and Apple Search Ads, including app-install and in-app-event campaigns.
• Scale KSA new customers at or below the KSA CAC ceiling while keeping UAE acquisition efficient.
• Create a monthly flow of creative concepts, track win rates, and provide briefs specialists can use.
• Validate Meta CAPI, server-side GTM, GA4, and MMP data against backend bookings; run incrementality tests and act on results.
• Develop Performance Executives to own verticals end to end and present performance independently.
• Coordinate with Business Development, CRM, Product, and category teams on growth targets, acquisition quality, and supply constraints.

Experience and qualifications

• At least 5 years in performance marketing, including at least 2 years owning a substantial monthly budget across Meta and Google; results matter more than years.
• A measurable record of reducing CAC or scaling new customers at a fixed CAC target.
• Recent hands-on ad-account experience, ideally in-house at a consumer app or marketplace focused on new customers at a CAC target.
• Own tracking through CAPI, server-side GTM, GA4, or AppsFlyer/Adjust, and validate conversions against backend data.
• Build reports in SQL or advanced Excel and analyze CAC, payback, and blended versus marginal spend.
• Run tests with written hypotheses, clean designs, and decisions tied to results.
• Managed or formally mentored two or more media buyers.
• Explain the relationship between budget decisions and business results to finance or leadership.
• GCC experience, Arabic creative, Ramadan seasonality, and home-services or on-demand category experience are pluses, not requirements.

Role approach

• Enjoy building campaigns hands-on and improving the work of two or three specialists.
• Use actual bookings to validate platform-reported ROAS and make decisions using CAC, payback, and 90-day repeat rate.
• Own channel, vertical, and market budget choices; test regularly, document learning, and accept when tests disprove an idea.

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