Performance Media Analyst

Role overview

Responsibilities

• Monitor, optimize, and report on campaigns; review analytics against goals and work with analytics teams to report insights.
• Establish channel and tactical strategies along the path to purchase, benchmarks, and projections.
• Present campaign findings and strategy to clients; collaborate with creative teams on concepts and development teams on tracking and issue resolution.
• Monitor campaign budgets and results and recommend budget and channel allocations.
• Set up and manage campaigns across digital platforms; set up new accounts and implement account strategy.
• Proof dashboards before status meetings; maintain knowledge of industry and technology developments.
• Draft points of view on new tools and tactics, and search and social copy, as needed.

Requirements

• Two to four years of experience managing paid media.
• Post-secondary education in advertising, marketing, journalism, or business, or relevant experience.
• Knowledge and proficiency with paid social platforms such as Facebook, Instagram, TikTok, and Pinterest.
• Experience with Google Ads and Google Analytics.
• Current knowledge of digital trends and ability to make informed recommendations; interest in researching new channels and paid amplification methods.
• Strong attention to detail and demonstrated budget-management ability.
• Excellent written and verbal communication, comfort presenting to clients, and strong organization in a fast-paced environment.

Work arrangements

• Hybrid arrangements for local employees include three days in the office per week.
• Fully remote work is available for non-local employees; remote opportunities are available in other locations.

Benefits

• Benefits include vacation available from the first day, an additional holiday bonus week, and an annual personal travel credit.
• Other offerings include health insurance, a health or wellness spending allowance, RRSP matching, parental or pregnancy leave top-up, career development, recognition programs, social activities, and transit and fitness discounts.