Performance Media Analyst
Key Skills for This Role
Full Job Posting
What You Will Do
- Responsible for monitoring, optimizing and reporting campaigns on an ongoing basis
- Optimize campaigns based on goals and review analytics
- Work directly with analytics to report on insights
- Establish channel and tactical strategies along the path-to-purchase
- Establish benchmarks and projections for tactics
- Work directly with clients to present findings and strategy
- Work with creative teams to develop fresh concepts and ideas that drive results
- Work with development teams on tracking plans, best practices and issue resolution
- Monitor campaign budgets and results and make budget and channel allocation recommendations
- Set-up and manage campaigns across various digital platforms
- Set up new accounts and implement account strategy
- Present and report to clients
- Proof dashboards prior to status meetings
- Grow expertise and skillset across all paid media channels by working closely with strategists and team leads
- Maintain knowledge of industry best practices and developments in technology
- Draft POVs on new tools and tactics, as required
- Draft search and social copy, as required
Requirements
- 2-4 years of experience managing paid media
- Post-secondary education in advertising, marketing, journalism, business or relevant experience
- Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
- Experience with Google Ads and Google Analytics
- Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
- Demonstrates an interest in researching new channels and methods of paid amplification
- Strong attention to detail and proven ability to manage budgets
- Excellent written and verbal communication and comfortable presenting to clients
- Highly organized with the ability to function in a fast-paced business environment
Benefits
- Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.
- In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:
- Premium co-share option for Group Health Insurance (medical, dental, vision)
- $1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
- Company matching RRSP program
- Top up for Parental/Pregnancy leave
- Hybrid work arrangements (3 days in office per week for local employees, fully remote for non-local employees)
- Remote opportunities available for other locations.
- Career Advancement
- Professional and Personal Development opportunities
- Internal recognition programs
- Recreational sports teams and social event
- Transit and fitness discounts
About VERB Interactive
Canadian marketing agency serving travel and hospitality brands through technology, creative, content, media, SEO, and booking solutions.
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