Performance Media Analyst

Role overview

Responsibilities

• Monitor, optimize, and report on campaigns; review analytics and report insights.
• Develop channel strategies, tactics, benchmarks, and projections along the path to purchase.
• Present findings and strategy to clients and collaborate with creative teams on campaign concepts.
• Work with development teams on tracking plans, best practices, and issue resolution.
• Monitor budgets and results and recommend budget and channel allocations.
• Set up and manage campaigns and accounts across digital platforms; proof dashboards before status meetings.
• Build paid media expertise, track industry and technology developments, draft points of view on new tools, and write search and social copy as needed.

Requirements

• 2–4 years of experience managing paid media.
• Post-secondary education in advertising, marketing, journalism, business, or relevant experience.
• Proficiency with paid social platforms such as Facebook, Instagram, TikTok, and Pinterest; experience with Google Ads and Google Analytics.
• Current digital trends knowledge, attention to detail, budget-management ability, and interest in researching new paid amplification channels.
• Strong written and verbal communication, client presentation skills, organization, and ability to work in a fast-paced environment.

Benefits and work arrangements

• Benefits include vacation from day one, an additional holiday bonus week, annual travel credit, health insurance, health or wellness spending allowance, RRSP matching, and parental leave top-up.
• The posting describes hybrid arrangements with three office days per week for local employees and fully remote arrangements for non-local employees; remote opportunities may be available in other locations.
• Career development, recognition programs, social activities, transit discounts, and fitness discounts are offered.