Performance Media Analyst

Role overview

Responsibilities

• Monitor, optimize, and report on campaigns on an ongoing basis; use analytics to improve performance against goals.
• Work with analytics teams on insights and establish channel strategies, tactics, benchmarks, and projections.
• Present findings and strategies to clients; proof dashboards before status meetings.
• Collaborate with creative teams on campaign concepts and development teams on tracking plans, best practices, and issue resolution.
• Monitor budgets and results and recommend budget and channel allocations.
• Set up and manage campaigns and accounts across digital platforms; draft search and social copy as needed.
• Maintain knowledge of paid media channels, industry practices, and technology; draft points of view on new tools and tactics as required.

Requirements

• 2–4 years of paid media management experience.
• Post-secondary education in advertising, marketing, journalism, business, or relevant experience.
• Knowledge and proficiency with paid social platforms such as Facebook, Instagram, TikTok, or Pinterest.
• Experience with Google Ads and Google Analytics.
• Current knowledge of digital trends and ability to make informed recommendations; interest in researching new channels and paid amplification methods.
• Strong attention to detail, budget-management ability, written and verbal communication, client-presentation comfort, and organization in a fast-paced environment.

Benefits

• Benefits include vacation from day one, an additional holiday week, and an annual personal travel credit.
• Benefits include health insurance options, a health or wellness spending allowance, RRSP matching, and parental or pregnancy leave top-up.
• Other offerings include hybrid arrangements for local employees, remote opportunities for other locations, development opportunities, recognition programs, social activities, and transit and fitness discounts.

Workplace

• Hybrid arrangements include three office days per week for local employees; fully remote arrangements are available for non-local employees.