Digital Analyst

Role overview

What you will do

• Support setup and ongoing management of website and campaign tracking across digital initiatives and website development projects.
• Work with technical analytics resources and development teams to implement tracking requirements consistently and accurately.
• Build and maintain standardized dashboards and reports communicating website, campaign, and marketing performance.
• Analyze website behaviour, marketing channels, conversion performance, and customer journeys to identify trends and improvement opportunities.
• Investigate performance changes, identify potential drivers, and develop actionable recommendations.
• Collaborate with Paid Media, SEO/GEO, CRM, UX, development, and other teams on reporting and performance insights.
• Validate reports and dashboards against multiple data sources, investigate discrepancies, and troubleshoot data-quality issues.
• Present findings clearly to clients and monitor alerts or unusual changes, investigating causes and recommending or escalating actions.

Requirements

• 1–2 years of experience in digital analytics, marketing analytics, business intelligence, or a related field.
• Post-secondary education in Marketing, Business, Economics, Mathematics, Statistics, Analytics, or a related discipline; equivalent practical experience is also considered.
• Experience with Google Analytics and/or Adobe Analytics, including segmentation, reporting, and performance analysis.
• Experience building dashboards with Data Studio, Tableau, or another BI/reporting platform.
• Working knowledge of SQL; Python familiarity for data analysis, automation, or processing is an asset.
• Strong analytical and problem-solving skills, attention to detail, and commitment to data accuracy.
• Ability to translate data into practical business insights and communicate findings to technical and non-technical audiences.
• General understanding of digital marketing, including Paid Media/Google Ads, SEO/GEO, email/CRM, social media, website performance, and conversion optimization.

Benefits

• Vacation is available from day one, with an additional paid week off during the annual holiday closure.
• The employer offers an annual personal travel credit, office snacks and drinks, and group health insurance options.
• A $1,000 annual Health Spending or Wellness Spending Account, company-matching RRSP, and parental/pregnancy leave top-up are offered.
• Professional development, career advancement, recognition programs, recreational sports, social events, and transit and fitness discounts are offered.

Workplace arrangements

• Hybrid arrangements are available, with local employees working three days per week in the office.
• Remote opportunities are available for employees in other locations.