Performance Media Analyst

Role Overview

What You Will Do

• Monitor, optimize, and report on campaigns on an ongoing basis.
• Optimize campaigns based on goals and review analytics.
• Work with analytics teams to report insights.
• Establish channel and tactical strategies along the path to purchase.
• Establish benchmarks and projections for tactics.
• Present findings and strategy directly to clients.
• Collaborate with creative teams to develop concepts and ideas that drive results.
• Work with development teams on tracking plans, best practices, and issue resolution.
• Monitor budgets and results and recommend budget and channel allocations.
• Set up and manage campaigns across various digital platforms.
• Set up new accounts and implement account strategy.
• Proof dashboards, draft search and social copy, and maintain knowledge of paid media developments.

Requirements

• 2–4 years of experience managing paid media.
• Post-secondary education in advertising, marketing, journalism, business, or relevant equivalent experience.
• Knowledge and proficiency with paid social platforms such as Facebook, Instagram, TikTok, and Pinterest.
• Experience with Google Ads and Google Analytics.
• Current knowledge of digital trends and the ability to make informed recommendations.
• Interest in researching new channels and methods of paid amplification.
• Strong attention to detail and proven ability to manage budgets.
• Excellent written and verbal communication and comfort presenting to clients.
• Highly organized and able to function in a fast-paced business environment.

Benefits

• Vacation time is available from the first day, with an additional bonus week during the holidays.
• Employees receive an annual travel credit for non-work-related travel.
• Benefits include group health insurance, a CAD 1,000 annual health or wellness spending allowance, and a matching RRSP program.
• The company offers parental and pregnancy leave top-up, career advancement, development opportunities, recognition programs, and discounts.

Workplace Arrangements

• Hybrid work arrangements include three days in the office per week for local employees.
• Remote opportunities are available for employees in other locations.