Performance Media Analyst

Role overview

What you will do

• Monitor, optimize, and report on campaigns, reviewing analytics against goals.
• Establish channel and tactical strategies along the path to purchase, with benchmarks and projections.
• Work with analytics teams on insights and present findings and strategy to clients.
• Collaborate with creative teams on concepts and development teams on tracking plans, best practices, and issue resolution.
• Monitor budgets and campaign results and recommend budget and channel allocations.
• Set up and manage campaigns and accounts across digital platforms.
• Present reports to clients and proof dashboards before status meetings.
• Grow paid media expertise, track industry and technology developments, and draft points of view on tools and tactics.
• Draft search and social copy as required.

Requirements

• 2–4 years of experience managing paid media.
• Post-secondary education in advertising, marketing, journalism, business, or relevant experience.
• Knowledge and proficiency with paid social platforms, such as Facebook, Instagram, TikTok, or Pinterest.
• Experience with Google Ads and Google Analytics.
• Up-to-date digital trend knowledge and the ability to make informed recommendations.
• Interest in researching new channels and paid amplification methods.
• Strong attention to detail and proven ability to manage budgets.
• Excellent written and verbal communication; comfortable presenting to clients.
• Highly organized and able to function in a fast-paced business environment.

Benefits

• Benefits include vacation from day one, an additional holiday week, and an annual personal travel credit.
• The company offers health insurance, a health or wellness spending allowance, RRSP matching, and parental or pregnancy leave top-up.
• Other benefits include career development, recognition programs, social activities, and transit and fitness discounts.

Work arrangements

• Local employees work in a hybrid arrangement with three office days per week; non-local employees may work fully remotely.
• Remote opportunities are available for other locations.