Marketing Specialist
Key Skills for This Role
Full Job Posting
Responsibilities
- Develop and implement innovative, multi-faceted marketing campaigns, which may include email, podcast releases , blogs, print, social media, web content, webinars, infographics, advertising, videos, and in-person touchpoints with clients and prospects.
- Measure and optimize performance by analyzing campaign metrics, identifying trends, and applying insights to improve future marketing effectiveness.
- Collaborate cross-functionally with subject matter experts and stakeholders to develop relevant, audience-focused messaging and content.
- Become adept in the Tyler voice and writing style, to write effective, compelling content and ensuring that messaging is consistent and drives the key messages in an impactful way.
- Manage projects so assigned deliverables are completed on time and with efficient use of resources.
- Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed
- Stay abreast of industry and marketing best practices, trends, ideas, tools, and technology.
- Utilize department technology to manage workflow – CoSchedule and Confluence for all campaign planning, TyCAT for project management, Marketo for email campaigns, Teams for project collaboration, and others as needed.
Qualifications
- Bachelor’s degree in a related field or equivalent experience
- At least 3 years of marketing experience
- An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows, advertising, and social media
- Experience effectively managing a variety of marketing projects and timelines.
- Strong writing skills and experience
- Knowledge of AP style
- Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- An understanding of graphic applications, image/media files, web media/interactive marketing, etc.
- A positive attitude with a desire to go above and beyond expectations.
- Technology/software industry and public sector experience preferred.
About Tyler Technologies
Software and services for the public sector.
Visit company websiteJobs and hiring trendsApply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Tyler Technologies
Product Analyst - Payroll
Plano, USA
Tyler Technologies is seeking an experienced product analyst to own the evolution of its K-12 payroll software. The role defines and delivers product capabilities, translating customer needs and changing U.S. payroll reg
Product Analyst - Payroll
Plano, USA
Tyler Technologies is seeking a Product Analyst to guide the evolution of its payroll product for K–12 school districts. The role spans customer discovery, product definition, and feature delivery, and requires substanti
Product Analyst - Payroll
Lakewood, USA
Tyler Technologies is seeking a Product Analyst to own the evolution of its K-12 payroll software, from customer discovery and product definition through release. Candidates need product ownership experience, hands-on pa
Proposal Analyst - Enterprise Payments
Yarmouth, USA
The employer is seeking a Proposal Analyst to develop accurate, persuasive responses for Enterprise Payments RFPs, RFIs, and customer questionnaires. Candidates should have experience analyzing requirements and writing c
Proposal Analyst - Enterprise Payments
Falmouth, USA
Tyler Technologies is seeking a Proposal Analyst to develop accurate, persuasive responses for Enterprise Payments RFPs, RFIs, and related customer documents. The role requires strong proposal writing and analysis experi
Payment Sales Analyst
Lubbock, USA
Tyler Technologies seeks an analytically driven Payment Sales Analyst to support transactional revenue through payment pricing, project scoping, proposals, and client negotiations. Candidates should bring 5+ years in pay
Payment Sales Analyst
Yarmouth, USA
Tyler Technologies is seeking a Payment Sales Analyst to support transactional revenue through payment economics analysis, project scoping, proposals, and client-facing sales support. Candidates should have at least five
Product Analyst - Payroll
Plano, USA
Product Analyst - Payroll
Plano, USA
Product Analyst - Payroll
Lakewood, USA
Supervisory Team Lead - Technical Recruiting
, USA
Proposal Analyst - Enterprise Payments
Yarmouth, USA
Proposal Analyst - Enterprise Payments
Falmouth, USA
Payment Sales Analyst
Lubbock, USA
Payment Sales Analyst
Yarmouth, USA