Marketing Manager - F&B

Role overview

Strategy and brand development

• Develop an annual marketing strategy and monthly and quarterly plans aligned with business objectives.
• Strengthen brand positioning, identity, and awareness in the Saudi market.
• Find opportunities to attract customers and build loyalty; monitor competitors, trends, and market opportunities.
• Maintain brand consistency across channels and customer touchpoints.

Social media and campaigns

• Manage Instagram, TikTok, Snapchat, Google, and other relevant platform presence.
• Create content strategies and calendars and coordinate photography, video, and creative production.
• Plan paid digital advertising and monitor performance, engagement, audience growth, and campaign effectiveness.
• Deliver seasonal campaigns, launches, promotions, events, and initiatives around Saudi occasions and seasons.

Influencers, budget, and coordination

• Coordinate influencer collaborations, partnerships, local activations, and in-store promotions.
• Manage influencer campaigns end to end and support PR initiatives.
• Manage budgets and track ROI, reach, engagement, customer acquisition, footfall, and sales impact.
• Prepare monthly reports, optimize activity, and coordinate with operations, management, agencies, and suppliers.
• Support branch openings, launches, and expansion plans.

Essential requirements

• 4–5 years of marketing, brand management, digital marketing, or related experience.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Proven marketing strategy, social media, paid campaign, influencer, content, and campaign management experience.
• Strong understanding of Saudi consumer behavior, culture, and market trends.
• Strong analytical, communication, organizational, and project management skills.
• Fluent Arabic and good command of English; able to work independently and manage multiple projects.

Preferred experience

• Café, restaurant, hospitality, or F&B experience is preferred.
• Lifestyle or consumer-facing brand experience is preferred.
• Knowledge of Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, and analytics tools is preferred.
• Experience coordinating creative agencies and content production teams is preferred.

Role offering

• Full-time role with a growing brand in the Saudi F&B sector.
• Opportunity to shape marketing across the Kingdom and contribute to new branch openings and expansion.
• Immediate start is available.