Marketing Manager

Role overview

Marketing strategy and campaigns

• Develop and execute UAE marketing strategies and annual plans aligned with business objectives and global marketing guidelines.
• Coordinate integrated activities with regional Marketing, PR, and Event teams, including events, exhibitions, media campaigns, digital marketing, and lifestyle partnerships.

Public relations and dealer marketing

• Build relationships with local media, press, agencies, KOLs, influencers, and industry stakeholders in coordination with the PR team.
• Handle PR issues and crisis communication promptly and professionally.
• Supervise dealer marketing plans and UAE activations; provide marketing guidance, campaign support, and performance follow-up.

Research, budget, and brand representation

• Analyze UAE automotive market trends, customer behavior, competitor activity, and market opportunities.
• Evaluate campaign and event performance, generate insights, and optimize marketing effectiveness.
• Manage and monitor the marketing budget, allocate resources efficiently, and maximize return on investment.
• Represent the brand at key events, media engagements, and industry networking opportunities.

Localization and compliance

• Ensure dealer websites, retail signage, digital assets, and marketing materials are localized, culturally relevant, current, and compliant with BYD CI guidelines and local regulations.

Qualifications and experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 8 years of marketing communications experience and solid automotive industry experience; OEM experience is preferred.
• Strong understanding of the UAE market, consumer behavior, and local media landscape.
• Experience managing integrated marketing campaigns, PR activities, events, and dealer marketing operations.

Skills and languages

• Fluent English is required; Arabic is an advantage and Chinese is a plus.
• Strong interpersonal and stakeholder-management skills and ability to work across multicultural, cross-functional teams.
• Customer-centric, results-oriented, proactive, and adaptable in a fast-growing, dynamic business environment.