Event Manager-Middle East

Role overview

Events and brand experience

• Lead vehicle launches, motor shows, exhibitions, dealer conferences, test-drive events, and other offline activations.
• Manage event concepts, venues, budgets, production, AV, vehicle logistics, guest management, hospitality, entertainment, test drives, and onsite operations.
• Develop the regional events calendar around product launches, brand priorities, and commercial milestones.
• Create differentiated brand experiences and maintain global brand standards across local market executions.

Operations and outcomes

• Manage agencies and suppliers, including selection, briefing, tendering, negotiation, quality, costs, and delivery timelines.
• Coordinate vehicle transportation, customs where required, preparation, charging infrastructure, insurance, test-drive routes, displays, and reveal logistics.
• Coordinate with Marketing, PR, Product, Sales, and Dealer Network teams; manage budgets, procurement compliance, and post-event evaluation.
• Deliver events on time and on budget, improve execution consistency and supplier performance, and generate measurable brand, media, customer, and commercial impact.

Experience and capabilities

• Requires 8+ years of automotive event management experience, ideally with an automotive OEM, premium or luxury brand, importer or distributor, or automotive events agency.
• Requires an independent track record delivering large-scale vehicle launches, motor shows, and high-profile events.
• Middle East automotive experience is required; GCC or wider regional experience is strongly preferred.
• Requires experience coordinating importers, distributors, and dealer organizations, plus knowledge of the regional events and automotive logistics ecosystem.
• Requires 360° event production knowledge, project management, commercial and negotiation skills, and the ability to manage complex projects across countries.
• Premium or luxury brand event experience is highly desirable.

Communication, travel, and education

• Requires excellent stakeholder management and communication skills in English; Arabic or other regional languages are an advantage.
• Requires flexibility to travel frequently across the Middle East and internationally.
• Requires a university degree in Marketing, Communications, Events, Public Relations, Business, or a related field.

About BYD