Business Line Manager - Trucks-MEA
Role Overview
Own the regional truck offer and turn product capability into profitable, reference-building business.
Lead portfolio, positioning, pricing and total cost of ownership, product readiness, and sales enablement across the region.
Reports to the Regional Head, Africa–Middle East–Türkiye; key interfaces include the global truck business unit, R&D, Finance, Supply Chain, Homologation, and Customer Service.
Key Skills for This Role
Full Job Posting
Role purpose
Own the regional truck offer and turn product capability into profitable, reference-building business.
Lead portfolio, positioning, pricing and total cost of ownership, product readiness, and sales enablement across the region.
Reports to the Regional Head, Africa–Middle East–Türkiye; key interfaces include the global truck business unit, R&D, Finance, Supply Chain, Homologation, and Customer Service.
Key responsibilities
- Define regional truck strategy and segment priorities across light-, medium-, and heavy-duty applications.
- Build country product and segment roadmaps based on market volume, duty cycles, regulation, competition, price points, and electrification economics.
- Own product positioning, target transaction prices, total cost of ownership logic, and commercial guardrails with Finance and market teams.
- Translate customer requirements into disciplined product requests and distinguish must-have adaptations from low-return complexity.
- Lead launch readiness across specification, homologation, bodybuilder interfaces, charging, service, parts, training, and sales tools.
- Support strategic fleets, tenders, and demonstrations; create value propositions and reference cases.
- Manage product lifecycle, competitor intelligence, and sales forecasts; provide structured input to global product planning.
- Coach cluster and direct-sales teams on applications, value selling, and objection handling.
Success measures
Truck order intake, revenue, gross or contribution margin, and market share.
Priority-segment pipeline and conversion; product and launch readiness on time.
Total cost of ownership competitiveness, price realization, reference fleets, and repeat orders.
Forecast accuracy and returns from adaptation business cases.
Candidate profile
- 10+ years in commercial vehicles, including truck product management, sales engineering, or business development.
- Deep understanding of truck applications, payload, body integration, duty cycles, and fleet economics.
- EV truck, charging, and transition-planning experience is strongly preferred.
- Strong pricing, business-case, and cross-functional leadership capability.
- Fluent English; Arabic, Turkish, or French is advantageous.
- Frequent regional travel.
Leadership expectations
Be ambitious while remaining fact-based and hands-on; put the customer and vehicle uptime at the center.
Collaborate across functions and cultures, make ownership visible, communicate concisely, escalate early, and follow commitments through to measurable results.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at BYD EUROPE
Business Line Manager - Buses-MEA
Riyadh, KSA
BYD Europe seeks a Business Line Manager to own its regional bus and minibus offer and grow profitable mobility business across the Middle East and Africa. The role leads product strategy, tenders, pilots, customer engag
Market Development Manager-Commercial Vehicles-Saudi Arabia
Riyadh, KSA
BYD seeks a market builder to grow its commercial vehicle business in Saudi Arabia, developing customers, partnerships, and sales opportunities across the truck and bus market. Candidates need relevant automotive or flee
Senior Creative Designer & Content Producer
Dubai, UAE
The employer is seeking a hands-on Senior Creative Designer & Content Producer to create multi-brand creative assets, presentations, photography and video content for Middle East markets. Candidates need at least five ye
Senior Lawyer
Dubai, UAE
BYD is seeking a legal professional to support its UAE operations, distributor relationships, commercial agreements, labor compliance, and regulatory matters. Candidates need a law degree, at least two years of relevant
Marketing Manager
Dubai, UAE
BYD Europe is seeking a Marketing Manager to grow brand awareness and generate quality leads in the UAE market. The role covers localized strategy, campaigns, PR, dealer marketing, research, budget management, and brand
Event Manager-Middle East
Dubai, UAE
BYD is seeking an experienced automotive events manager to lead vehicle launches, motor shows, and brand activations across the Middle East. Candidates should bring 8+ years of automotive event experience, strong supplie
Fleet Manager
Dubai, UAE
BYD is seeking a Fleet Manager to grow fleet sales and develop government, corporate, rental, and strategic accounts. The role leads fleet projects, sales planning, customer allocation, and channel management. Candidates
Product Manager
Riyadh, KSA
BYD is seeking a Product Manager to coordinate localization and launches for its passenger car portfolio in Saudi Arabia. The role covers product specifications, market and competitor analysis, pricing, cross-functional
Business Line Manager - Buses-MEA
Riyadh, KSA
Market Development Manager-Commercial Vehicles-Saudi Arabia
Riyadh, KSA
Senior Creative Designer & Content Producer
Dubai, UAE
Senior Lawyer
Dubai, UAE
Marketing Manager
Dubai, UAE
Event Manager-Middle East
Dubai, UAE
Fleet Manager
Dubai, UAE
Product Manager
Riyadh, KSA