Market Development Manager-Commercial Vehicles-Saudi Arabia

Role purpose

Market development and sales

• Develop and execute the commercial vehicle market-entry and growth strategy for the assigned country.
• Assess truck and bus market size, segments, applications, customers, competitors, pricing, and regulation; turn market intelligence into commercial priorities.
• Build annual and medium-term market plans, including sales volumes, pipeline, product needs, and strategic initiatives.
• Build a pipeline across buses and light-, medium-, and heavy-duty trucks; develop strategic customers, fleet operators, government entities, municipalities, logistics companies, and major accounts.
• Lead customer engagement from opportunity identification through product definition, technical evaluation, proposal, negotiation, and order closing.
• Drive pilot projects, demonstrations, and reference fleet opportunities; own targets, pipeline quality, conversion, and commercial performance.

Customers and partnerships

• Build senior relationships with key customers and stakeholders; understand customer operations, fleet requirements, duty cycles, and business economics.
• Position BYD as a long-term mobility and fleet-solutions partner and maintain customer relationships through the full commercial lifecycle.
• Coordinate vehicle, charging, financing, service, and total-cost-of-ownership solutions for customers.
• Develop relationships with relevant ministries, municipalities, transport authorities, investment agencies, and government institutions.
• Identify public-sector electrification programs, tenders, and infrastructure initiatives; support discussions on EV policy, incentives, localization, public transport, and sustainable mobility.
• Develop the local partner ecosystem, including distributors, service partners, bodybuilders, charging partners, financing institutions, and other solution providers.
• Support local aftersales capability, spare-parts availability, customer-support infrastructure, and alignment with BYD strategy and standards.

Product, TCO, and delivery

• Provide structured market feedback on vehicle specifications, applications, and local requirements; coordinate homologation, certification, and technical requirements.
• Support suitable vehicle configurations, body-building, charging, new-product introduction, and launch planning.
• Understand electric commercial vehicle TCO against conventional vehicles, including fleet utilization, energy, maintenance, and operating costs.
• Coordinate competitive TCO proposals and financing, leasing, charging, and other solutions to address customer adoption barriers.
• Coordinate customer-service coverage, technical support, spare parts, and warranty readiness before delivery and commercial commitments.
• Coordinate Product, Customer Service, Finance, Logistics, Legal, and other functions; follow projects through delivery, commissioning, and early operation.

Tenders and performance

• Identify public and private tenders and lead commercial coordination of major tenders and strategic fleet projects.
• Coordinate technical, commercial, financial, legal, and aftersales inputs; define responsibilities, timelines, decision processes, and project governance.
• Maintain accurate forecasts and pipeline information; prepare market, sales, and business-performance reviews and annual targets and plans.
• Monitor pipeline, orders, deliveries, market development, and customer engagement; identify risks and corrective actions early.

Candidate profile

• Strong experience in automotive, commercial vehicles, transportation, fleet solutions, or related industries.
• Proven business development, market development, key-account management, or commercial leadership track record.
• Experience with fleet customers, government organizations, large corporate customers, or dealer and distribution networks.
• Good understanding of trucks, buses, fleet operations, or transportation businesses; ability to develop new markets from an early stage.
• Strong commercial and financial understanding, including pricing, profitability, and TCO.
• Ability to coordinate complex cross-functional projects; strong stakeholder-management and negotiation skills.
• Strong English communication skills; Arabic capability is highly desirable.
• Local market knowledge and established business relationships in the country are a strong advantage.
• Demonstrate ownership, customer-first thinking, commercial judgment, proactive opportunity identification, independent work, internal coordination, structured communication, regular reporting, and high ethical standards.