Business Line Manager - Buses-MEA
Role Overview
Own the regional bus, midi-bus, and minibus offer and develop profitable public-transport, school, coach, airport, and institutional mobility business through market-led product strategy and disciplined execution.
Reports to the Regional Head, Africa - Middle East - Türkiye; based in Riyadh.
Key Skills for This Role
Full Job Posting
Role overview
Own the regional bus, midi-bus, and minibus offer and develop profitable public-transport, school, coach, airport, and institutional mobility business through market-led product strategy and disciplined execution.
Reports to the Regional Head, Africa - Middle East - Türkiye; based in Riyadh.
Key responsibilities
- Define product and segment roadmaps for city bus, BRT, intercity and coach, school, airport, and minibus applications.
- Map buying cycles, fleet renewal plans, funding structures, local-content rules, and tender specifications.
- Own country-level positioning, pricing and TCO frameworks, and product-market fit using energy, infrastructure, and operating assumptions.
- Lead tender product strategy and assess requirements as compliant, adaptable, or non-compliant.
- Drive demonstrations and pilots through objectives, measurement, customer evidence, and conversion plans.
- Coordinate homologation, vehicle configurations, charging and depot integration, service, parts, and training readiness.
- Build reference projects and cases; support government and operator engagement with data-backed value propositions.
- Supply regional requirements and volume cases to global product planning while limiting unnecessary variants.
Candidate profile
- At least 10 years in bus, public transport, or commercial-vehicle product or sales roles.
- Strong knowledge of tendering, operator economics, route and duty-cycle analysis, and depot and charging requirements.
- Credibility with authorities, operators, and technical stakeholders.
- Commercially rigorous, able to balance customer needs with product economics.
- English fluency; Arabic, Turkish, or French is advantageous.
- Frequent regional travel is expected.
Key interfaces
- Global Bus Business Unit, R&D, Finance, Supply Chain, Homologation, and Customer Service.
Success measures
Bus order intake, revenue, margin, and tender win rate.
Qualified tender and fleet pipeline; pilot-to-order conversion and reference projects.
On-time product and homologation readiness; price realization and TCO competitiveness.
Forecast accuracy and product complexity reduction.
Leadership expectations
Think big while remaining fact-based and hands-on; center customers and vehicle uptime.
Collaborate across functions and cultures, make ownership visible, communicate concisely, escalate early, and deliver measurable commitments.
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