Marketing Manager, Demand Generation
Full Job Posting
Responsibilities
- Develop annual demand generation strategies that support new logo acquisition, market awareness, qualified lead generation, and pipeline creation across Tyler's Enterprise ERP portfolio.
- Develop and execute integrated marketing campaigns across digital, email, content, events, webinars, paid media, and other channels to engage target buyers throughout the buying journey.
- Partner with Product Marketing, Sales, Business Development, Events, and Digital Marketing to align campaign priorities, messaging, audience targeting, and go-to-market strategies.
- Collaborate with product experts, sales teams, and subject matter experts to gather insights and develop accurate, relevant marketing content.
- Develop marketing programs that increase awareness of Tyler's ERP solutions, differentiate Tyler in the marketplace, and support sales engagement with priority accounts.
- Coordinate campaign execution with shared marketing functions, including Content, Creative, Digital Marketing, Marketing Operations, and Events.
- Monitor campaign performance, analyze marketing and engagement metrics, and recommend optimizations to improve marketing effectiveness and business outcomes.
- Oversee marketing staff as applicable.
- Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving team and company objectives.
Qualifications
- 5–8 years of B2B or B2G demand generation, integrated marketing, campaign management, or account-based marketing experience.
- Experience marketing enterprise software, SaaS, or technology solutions preferred.
- Experience developing integrated, multi-channel demand generation campaigns.
- Experience with CRM, marketing automation, and marketing analytics platforms (Dynamics, Marketo, Treasure Data preferred).
- Strong campaign planning, project management, and analytical skills.
- Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority.
- Experience managing or mentoring marketing professionals preferred.
- Bachelor's degree in Marketing, Business, Communications, or related field preferred.
About Tyler Technologies
Software and services for the public sector.
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