Marketing Executive
Role Overview
The Marketing Executive supports marketing activities and collaborates with sales, CRM, and other departments to strengthen brand presence, customer engagement, retention, and conversion.
Key Skills for This Role
Full Job Posting
Role overview
The Marketing Executive supports marketing activities and collaborates with sales, CRM, and other departments to strengthen brand presence, customer engagement, retention, and conversion.
Campaigns and digital marketing
- Conceptualize, develop, manage, and execute campaigns across channels, tailoring creative content to target audiences.
- Oversee SEO and performance marketing activities and optimize campaigns for results and efficiency.
Events, PR, and partnerships
- Plan and execute events and activities to promote the company, products, services, and partnerships, generate leads and sales, and build awareness.
- Align event attendees with event objectives and follow up through the CRM funnel.
- Identify effective PR channels and implement a strategy aligned with company and OEM marketing objectives.
- Develop partnerships and collaborations and implement campaigns with potential partners.
Research and customer database
- Research consumer preferences, competitor activity, customer needs and behavior, market trends, and new opportunities; use findings to adapt strategies.
- Work with CRM and sales teams to convert enquiries to sales and use CRM software to manage customer information, interactions, campaigns, and follow-ups.
Budget, reporting, and vendors
- Manage the marketing budget, allocate resources, track expenses, and assess return on investment.
- Prepare reports, analyze campaign performance, identify improvements, adjust strategies, and discuss findings with internal stakeholders.
- Select and negotiate with external partners, vendors, and agencies; ensure deliverables meet quality standards, KPIs, and deadlines.
Compliance and brand standards
- Ensure marketing activities comply with company and OEM corporate identity, legal, and ethical standards, including advertising regulations and consumer protection laws.
- Review visual content to ensure it meets objectives and aligns with brand identity.
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