Digital Marketing Specialist

Role overview

Digital strategy and SEO

• Implement digital strategies across SEO, performance marketing, apps, websites, and other channels, aligned with business objectives.
• Improve search visibility through keyword research, on-page optimization, metadata, image optimization, and link building.
• Develop content strategies for blogs, articles, videos, infographics, and other multimedia.
• Monitor outcomes and recommend updates to improve the overall strategy.

Paid media and analytics

• Manage campaigns across Google Ads, social media ads, display networks, and other platforms to maximize return on investment.
• Monitor ad performance and optimize targeting and budget allocation; analyze results and reduce costs such as cost per lead.
• Use Google Analytics and other platforms to analyze website traffic, user behavior, and campaign performance.
• Submit regular reports with actionable insights and data-driven recommendations.

Marketing operations

• Use marketing automation tools to nurture leads and automate marketing processes.
• Develop and manage digital budgets, allocate resources, monitor expenses, and keep campaigns cost-effective.
• Manage third-party agency performance and ensure KPIs and deliverables are met.

Research and website management

• Stay informed about digital marketing trends, tools, and best practices; research markets, benchmarks, emerging technologies, and competitors.
• Keep the website user-friendly, current, and search optimized; monitor and improve loading speed, responsiveness, and performance.
• Coordinate website changes and improvements with web developers and the internal IT department.

Requirements

• Able to develop and implement digital marketing strategies aligned with marketing and business objectives.
• Able to implement SEO, including keyword research, on-page optimization, meta tags, image optimization, and link building.
• Able to manage online advertising campaigns and optimize targeting, budgets, and cost per lead for return on investment.
• Able to use Google Analytics or other analytics platforms to assess traffic, user behavior, and campaign performance.
• Able to prepare regular reports with actionable insights and data-driven recommendations.
• Able to use marketing automation tools to nurture leads and automate marketing processes.
• Able to develop and manage budgets, allocate channel resources, monitor expenses, and maintain cost-effective campaigns.
• Able to manage third-party agencies against KPIs and deliverables.
• Able to conduct market and competitor research and stay current with digital marketing trends and tools.
• Able to work with web developers and internal IT to implement website improvements.