Marketing Campaign Lead
Role Overview
Own strategy and execution of global campaigns across the platform.
The role calls for deep knowledge of crypto markets, exchange products, trading users, user lifecycle, TradFi, and global assets.
Key Skills for This Role
Full Job Posting
About Bybit
Bybit describes itself as a global cryptocurrency exchange and digital financial platform serving users across more than 200 countries and regions.
Its platform includes trading, payments, wealth management, custody, institutional services, and Web3.
Role overview
Own strategy and execution of global campaigns across the platform.
The role calls for deep knowledge of crypto markets, exchange products, trading users, user lifecycle, TradFi, and global assets.
Key responsibilities
- Own end-to-end global campaign strategy, mechanics, user journeys, execution, optimization, and reviews; lead competitions, launches, asset campaigns, seasonal campaigns, and flagship events.
- Develop lifecycle campaigns for activation, trading engagement, multi-product adoption, retention, and reactivation; identify opportunities from market movements, user behavior, products, and trends.
- Find cross-sell opportunities by matching user needs with products, tools, and trading strategies across market conditions.
- Partner with Product, Growth, Brand, BD, Data, and Regional teams to deliver initiatives.
- Measure business impact using active traders, trading volume, revenue, product adoption, retention, and ROI; lead the team and improve campaign frameworks.
Requirements
- 5+ years of experience in growth, campaign operations, user operations, or related work; crypto, fintech, brokerage, or trading-business experience is preferred.
- Proven user lifecycle operations experience and deep understanding of crypto, exchange products, trading mechanics, and user behavior.
- Active trading experience; strong market sense across Crypto and TradFi and ability to connect market conditions, users, and product opportunities.
- Commercial and analytical mindset, ability to evaluate business impact, and proven cross-functional project leadership.
- Fluent in English and Chinese as working languages; based in or willing to relocate to Abu Dhabi, UAE.
Benefits
- Professional development support through a Study Growth Fund, internal events, global collaboration, career advancement, and internal mobility.
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