Key Account Manager (Consumer)

About This Role

Job Purpose:

The Key Account Manager is responsible for driving sales growth, distribution expansion, and strategic partnerships across key retail and e-commerce customers in the Small Domestic Appliances (SDA) category. The role focuses on Joint Business Planning (JBP), execution excellence, trade investment optimization, and long-term account development within the Qatar market.

Key Responsibilities:

Account Management & Growth

• Manage and grow key accounts across Modern Trade, and strategic partners in Qatar.
• Own commercial negotiations, annual agreements, and Joint Business Plans (JBP).
• Deliver sell-in and sell-out targets, ensuring sustainable growth and profitability.
• Drive distribution expansion, SKU productivity, and range optimization.

Commercial & Financial Ownership

• Prepare and manage account forecasts, budgets, and phasing plans.
• Control trade spends, margins, and ROI, in line with company targets.
• Monitor pricing architecture, promotions, and competitive benchmarks.
• Ensure accuracy in forecast vs. actuals, identifying gaps and corrective actions.

Execution Excellence

• Ensure in-store excellence: visibility, availability, merchandising, planogram compliance, and POS execution.
• Drive new product launches (NPDs) with strong execution plans and post-launch reviews.
• Coordinate promotions, campaigns, and seasonal activations (Ramadan, Back-to-School, White Friday, etc.).
• Work closely with field teams and merchandisers to ensure execution quality.

E-commerce & Omnichannel

• Support growth across online retailers and D2C platforms.
• Collaborate on online assortment, content readiness, reviews, and campaign planning.
• Monitor OOS, MSLs, and fulfilment KPIs to protect online availability.

Cross-Functional Collaboration

• Work closely with Marketing, Supply Chain, Finance, and Operations teams.
• Align internally on forecasting, stock planning, and campaign readiness.
• Contribute to market insights, customer feedback, and competitor intelligence.

Experience, Qualification & Skills:

• Strong commercial acumen and negotiation skills
• Solid understanding of SDA categories (Kitchen, Cleaning, Cooling, Personal Care, etc.)
• Experience in Joint Business Planning and data-driven decision making
• Hands-on, execution-focused mindset
• Strong communication and stakeholder management
• Comfortable working in a fast-paced, matrix organization
• Bachelor’s degree in Business, Marketing, or related field
• 5–8 years of Key Account Management experience in Consumer Electronics / SDA / FMCG
• Proven experience managing major retailers in Qatar.
• Omnichannel exposure (offline + online)