Digital Data Analyst
Role Overview
The Digital Data Analyst joins the Data & Analytics team and reports to the Data & Analytics Manager.
The role supports Customer Marketing and Brand teams by turning digital and customer data into actionable insights for marketing performance, customer engagement, and commercial outcomes.
The position is based in Birmingham City Centre and offers hybrid working; it is permanent.
Key Skills for This Role
Full Job Posting
Role overview
The Digital Data Analyst joins the Data & Analytics team and reports to the Data & Analytics Manager.
The role supports Customer Marketing and Brand teams by turning digital and customer data into actionable insights for marketing performance, customer engagement, and commercial outcomes.
The position is based in Birmingham City Centre and offers hybrid working; it is permanent.
What you will do
- Deliver insights that inform strategic and operational decisions across the company's brands.
- Analyse digital, customer, and campaign data to identify trends, opportunities, and growth recommendations.
- Design, build, and maintain dashboards, reports, and visualisations.
- Partner with Customer Marketing, CRM, and Brand Marketing teams to measure campaign effectiveness and optimise audience engagement.
- Support customer segmentation, targeting, and audience activation initiatives.
- Monitor digital and customer KPIs and report performance to stakeholders.
- Help shape best practice in analysis, reporting, visualisation, and governance.
- Collaborate with external data and technology partners on projects and innovation.
- Contribute to initiatives that modernise the data landscape.
Skills and experience
- Advanced SQL skills and experience extracting, manipulating, and analysing large datasets.
- Strong experience with BI and visualisation tools such as Power BI, Tableau, Qlik, or similar.
- Experience creating scalable reporting solutions and meaningful KPI frameworks.
- Ability to explain complex analysis clearly to technical and non-technical audiences; strong stakeholder management and presentation skills.
- Knowledge of GDPR and data-compliance best practices.
- Experience with Customer Data Platforms and audience activation workflows.
- Knowledge of Python or R for analytics, automation, or advanced data modelling.
- Exposure to predictive analytics, machine learning, or AI-powered analytical techniques.
- Experience analysing customer, CRM, or digital marketing data.
Benefits
- Annual bonus scheme, discounts across company brands, and a private medical plan.
- Pension scheme, 26 days of annual leave, free shares, retail discounts, and employee assistance and wellbeing support.
About Mitchells & Butlers
The company operates more than 1,600 locations and includes brands such as Toby Carvery, Miller & Carter, Harvester, All Bar One, and O’Neill’s.
Closing date
- Applications close on 15 October 2026 at 11:59 p.m.
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