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Digital Data Analyst

Mitchells & Butlers
Birmingham, GBR
Full-time
Onsite
Discovered 2 weeks ago
SQLBusiness intelligence and data visualizationScalable reporting and KPI frameworksStakeholder communication and presentationStakeholder managementGDPR and data compliance

Full Job Posting

Role overview

Digital Data Analyst in the Data & Analytics team, supporting Customer Marketing and Brand teams.

The role turns customer and digital data into insights for marketing performance, customer engagement, and commercial outcomes.

The position is described as Birmingham City Centre with hybrid working and is permanent.

Responsibilities

  • Deliver insights for strategic and operational decisions across company brands.
  • Analyse digital, customer, and campaign performance data to identify trends, opportunities, and growth recommendations.
  • Build and maintain dashboards, reports, and visualizations.
  • Measure campaign effectiveness and optimize audience engagement with Customer Marketing, CRM, and Brand Marketing teams.
  • Support customer segmentation, targeting, and audience activation.
  • Monitor KPIs and report performance to stakeholders.
  • Help develop data analysis, reporting, visualization, and governance best practices.
  • Work with external data and technology partners and contribute to modernizing the data landscape.

Requirements and skills

  • Advanced SQL and experience extracting, manipulating, and analysing large datasets.
  • Strong experience with Power BI, Tableau, Qlik, or similar BI and visualization tools.
  • Experience building scalable reporting solutions and KPI frameworks.
  • Clear communication of complex analysis to technical and non-technical audiences; confident stakeholder management and presentations.
  • Knowledge of GDPR and data compliance best practices; experience with CDPs and audience activation workflows.
  • Experience analysing customer, CRM, or digital marketing data.
  • Python or R knowledge and exposure to predictive analytics, machine learning, or AI-powered analytics are additional qualifications.

Benefits

  • Hybrid and flexible working arrangements, annual bonus, and a 33% discount across company brands.
  • Friends and family discount for five nominated guests, private medical plan, and pension scheme.
  • 26 days of annual leave, free shares programme, retail discounts, and employee assistance and wellbeing support.

About the company

Mitchells & Butlers operates UK hospitality brands including Toby Carvery, Miller & Carter, Harvester, All Bar One, and O’Neill’s.

The company describes a portfolio of more than 1,600 locations and an ongoing digital transformation agenda.

Application

  • Closing date stated as 15 October 2026 at 11:59 p.m.

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