Digital Data Analyst

Role overview

Responsibilities

• Deliver actionable insights to influence strategic and operational decisions across the brands.
• Analyze digital, customer, and campaign performance data to identify trends, opportunities, and recommendations for growth.
• Design, build, and maintain dashboards, reports, and visualizations.
• Partner with Customer Marketing, CRM, and Brand Marketing teams to measure campaign effectiveness and optimize audience engagement.
• Support customer segmentation, targeting strategies, and audience activation initiatives.
• Monitor digital and customer KPIs and provide performance reporting to stakeholders.
• Help shape best practices in analysis, reporting, visualization, and governance; collaborate with external data and technology partners.
• Contribute to projects that evolve and modernize the data landscape.

Required experience and skills

• Advanced SQL skills and experience extracting, manipulating, and analyzing large datasets.
• Strong experience with BI and visualization tools such as Power BI, Tableau, Qlik, or similar.
• Experience creating scalable reporting solutions and meaningful KPI frameworks.
• Ability to communicate complex analysis clearly to technical and non-technical audiences; strong stakeholder management and presentation skills.
• Knowledge of GDPR and data compliance best practices.
• Experience analyzing customer, CRM, or digital marketing data.

Additional experience

• Experience with Customer Data Platforms and audience activation workflows.
• Knowledge of Python or R for analytics, automation, or advanced data modeling.
• Exposure to predictive analytics, machine learning, or AI-powered analytical techniques.

Benefits

• Annual bonus scheme, discounts across company brands, private medical plan, pension scheme, annual leave, free shares, retail discounts, and employee assistance and wellbeing support.