Digital Data Analyst

Role overview

Responsibilities

• Deliver actionable insights for strategic and operational decisions across brands.
• Analyse digital, customer, and campaign performance data to identify trends, opportunities, and growth recommendations.
• Build and maintain dashboards, reports, visualisations, and KPI performance reporting.
• Measure campaign effectiveness and optimise audience engagement with Customer Marketing, CRM, and Brand Marketing teams.
• Support segmentation, targeting, and audience activation initiatives.
• Promote best practice in analysis, reporting, visualisation, and governance.
• Collaborate with external data and technology partners and contribute to data landscape modernisation.

Skills and experience

• Advanced SQL skills and experience extracting, manipulating, and analysing large datasets.
• Strong experience with BI and visualisation tools such as Power BI, Tableau, Qlik, or similar.
• Experience creating scalable reporting solutions and KPI frameworks.
• Ability to explain complex analysis to technical and non-technical audiences and present insights to stakeholders.
• Knowledge of GDPR and data compliance best practices.
• Experience with CDPs and audience activation workflows.
• Knowledge of Python or R is listed; exposure to predictive analytics, machine learning, or AI-powered analytics is also sought.
• Experience analysing customer, CRM, or digital marketing data.

Benefits

• Annual bonus scheme, private medical plan, pension scheme, and 26 days of annual leave.
• Discounts across Mitchells & Butlers brands, a Friends & Family discount, a free shares programme, high street retail discounts, and employee assistance and wellbeing support.