Commercial
Full Job Posting
You’ll be well rewarded…
Office Flexible working; to fit around the other important things in life
Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered. What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount.
Private medical plan- to help keep you safe and secure
Annual Bonus Scheme – we are all about rewarding hard work!
On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts, and we even offer free shares! There's also a free employee helpline- to support you with whatever life throws at you.
The Opportunity – Digital Data Analyst
Your role and responsibilities will be challenging and varied, including the following: -
Creating actionable insights to support strategic decisions for customer engagement strategies and distribute in a variety of formats.
Develop, maintain and improve customer dashboards which track performance of all digital marketing channels and programmes.
Confident in presenting data and being able to tell the story in a way that is easy to understand.
Supporting in the development of new reporting solutions in addition to delivery and enhancement of existing regular reporting.
Help to build segmentation models which inform segmentation and personalisation, delivered through our email and mobile platforms.
Develop a technical understanding of data flows and technology systems in place.
Understanding of data protection including GDPR and PECR to ensure compliant processing of data.
Support in optimising campaign engagement, data selections, maintaining & monitoring existing customer segments and profiles to help enhance all digital strategies.
Conduct analysis of multi-channel data sources to build a greater understanding of customers and identify marketing opportunities.
Support ongoing data warehouse tasks, issue investigation and resolution.
Work with internal and external stakeholders to develop projects data from a variety of sources to measure business results and inform programmed development.
Work with the Data Analytics Manager to maintain day-today relationship with external agencies.
Just like our brands, our teams are diverse. What we’d like to see from you: -
Strategic and analytical thinker with strong consumer insight skills.
Highly numerate and enjoys keeping up with latest digital/data innovation trends.
Advanced SQL querying skills (T-SQL) to extract, manipulate and model data.
Able to create and modify SQL stored procedures.
Data warehousing knowledge with the ability to grasp complex relational models.
Business intelligence and dashboard experience using Power BI (or Tableau, Qlikview, Cognos BI, etc.).
Knowledge of Python/R for automation or data analytics desirable.
Advanced user of Excel with the ability to write complex formula’s.
Experience of propensity/segmentation modelling desirable.
Experience working with digital marketing desirable.
Good communicator with the ability to support on complex projects with many stakeholders.
Qualifications
- Degree level or equivalent with a relevant numerical/analytical degree
About Mitchells & Butlers
Leading operator of restaurants and pubs in the UK.
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