Business Development Manager
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Key skills for this role
About the Role
Brand Aid Marketing Solutions seeks a Business Development Manager in Riyadh to identify and secure new business opportunities in POSM, retail production, branding, and events. The role involves lead generation, client relationship building, and value-based selling.
Key Skills for This Role
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Key Responsibilities
- Identify, develop, and secure new business opportunities to expand the company's client portfolio and achieve revenue growth targets.
- Generate qualified leads through market research, networking, referrals, cold outreach, and strategic prospecting activities.
- Build and maintain a strong pipeline of prospective clients across
- POSM, Retail Production, Branding, Agency/Studio, Design, Activations, Events, and Exhibitions
- .
- Establish relationships with key decision-makers, including Brand Managers, Marketing Managers, Shopper Marketing teams, Procurement, and other stakeholders.
- Conduct client meetings, understand business needs, develop tailored solutions, and convert opportunities into successful projects.
- Apply value-based selling techniques by presenting business solutions that emphasize quality, creativity, and ROI rather than price competition.
- Negotiate commercial terms and successfully close new business opportunities while ensuring profitable outcomes.
- Ensure a smooth transition of newly acquired accounts to the Account Management team, providing complete project and client handover.
- Develop long-term client relationships that create opportunities for future business growth and strategic partnerships.
- Monitor market trends, competitor activities, and customer needs to identify new opportunities and provide market intelligence to the Commercial Director.
- Represent the company professionally at client meetings, networking events, exhibitions, and industry functions to strengthen market presence.
- Maintain accurate CRM records, sales pipeline updates, activity reports, and business development forecasts.
Requirements
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 5–8 years of Business Development or Sales experience, preferably within
- POSM, Retail Production, Advertising, Branding, Design, or Events & Exhibitions
- .
- Proven ability to generate leads, acquire new clients, and consistently achieve sales targets.
- Strong network of industry contacts and established relationships with key decision-makers is highly preferred.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Self-motivated with strong prospecting, networking, and closing abilities.
- Strong commercial awareness with the ability to identify market opportunities and drive sustainable business growth.
- Fluency in English and Arabic is preferred.
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