VP of Sales-GCC

Overview

Markets

Role Overview

• The VP of Sales will define and execute Brand Aid's commercial roadmap across Qatar, UAE, and Kuwait. This is a leadership role for a proven GCC commercial leader who is proactive in business development, capable of building a high-performance multi-country sales team, ensuring the pipeline is always full and structured, training teams on proper sales process, and securing major government and enterprise contracts — while maximizing growth from existing accounts.
• **KEY RESPONSIBILITIES**

• Proactive Lead Generation

• Drive BD across 3 GCC markets — always hunting new clients
• **Commercial Strategy**
• Define GCC-wide sales roadmap and new-business targets
• **Pipeline Management**
• Own and ensure a full, structured pipeline across all markets
• **Team Leadership & Training**
• Train and develop country teams on proper sales process
• **Enterprise & Gov Sales**
• Secure major government and enterprise contracts across GCC
• **Revenue & Upselling**
• Maximize growth from existing accounts + new client acquisition

Lead Generation, BD & Pipeline Management

• Drive proactive new-business development across Qatar, UAE & Kuwait
• Build and maintain a structured, full multi-country pipeline at all times
• Ensure consistent targeting of new clients and systematic follow-up
• Attend regional industry forums, exhibitions and events to generate leads
• Report pipeline status, conversion rates and forecasts to Group CCO

Commercial Strategy & Revenue Growth

• Define and execute GCC-wide revenue roadmap across 3 markets
• Own revenue targets, forecasting and P&L per market
• Maximize upselling and cross-selling across existing enterprise accounts
• Monitor market trends and identify high-value new opportunities
• Prepare business cases, proposals and executive-level presentations

Team Leadership, Training & Sales Process

• Lead and develop country-level sales managers across 3 GCC markets
• Train teams on proper sales process, pipeline & BD
• Set KPIs and conduct regular performance reviews
• Ensure all team members are proactively hunting new leads
• Develop and implement a structured GCC sales playbook

Enterprise, Government & Client Relations

• Secure major enterprise and government contracts across GCC
• Build executive-level client relationships in all 3 markets
• Represent Brand Aid at regional forums & exhibitions
• Ensure high retention while continuously growing accounts
• Identify and convert major strategic partnership opportunities

Required Qualifications

• Bachelor's degree in Business, Marketing, or related field
• 12–18 years in sales, 5+ in VP / Director leadership
• Proven proactive BD and lead generation track record in GCC
• Background: marketing, media, production, events or exhibitions
• Strong government & enterprise client relationships across GCC
• Fluent Arabic & English with executive presence

Key Skills & Competencies

• Proactive hunter and commercial leader — not just a manager
• Pipeline management & structured sales process discipline
• Multi-market team leadership & coaching
• Government & enterprise relationship building
• Strategic commercial planning & BD execution
• Budget, P&L & financial acumen

Preferred Experience

• Experience managing multi-country sales teams in GCC
• Government tenders & public sector contracting experience
• Relationships with major brands, agencies & corporates in GCC
• Background in events, exhibitions or marketing industry
• Experience building or implementing a structured sales process