Business Development Executive
Skills
About This Role
Business Development Executive for Wala Coffee Roasting LLC in Dubai will be responsible for driving B2B coffee sales, growing the client base across UAE HORECA/office channels, and achieving revenue targets, with a mandatory minimum of 5 years relevant experience in the UAE. This role combines field sales, key account management, and brand representation for specialty coffee.
Job Title and Summary
- Job Title: Business Development Executive – Coffee (UAE Market).
- Employer: Wala Coffee Roasting LLC, Dubai – specialty coffee roastery and supplier.
- Summary: Responsible for acquiring and managing wholesale coffee customers (cafés, restaurants, hotels, offices, catering companies, and distributors) and achieving agreed sales and margin targets in the UAE.
Key Responsibilities
- Identify, prospect, and close new B2B coffee accounts (HORECA, corporate offices, retail and specialty cafés) across the UAE.
- Manage and grow existing customer accounts through regular visits, relationship building, upselling, and cross-selling of coffee and related products.
- Develop and execute a sales plan for assigned territories, including setting visit plans, pipeline targets, and monthly/quarterly sales objectives.
- Conduct product presentations, cuppings, and tastings with decision-makers (owners, F&B managers, baristas) to promote Wala Coffee’s offerings.
- Negotiate prices, contracts, payment terms, and promotional agreements within company guidelines.
- Coordinate with roastery/operations to ensure accurate ordering, timely delivery, stock availability, and after-sales service for customers.
- Maintain accurate customer records, opportunities, and activity reports in CRM or similar tools, and provide regular sales forecasts.
- Monitor coffee market trends, competitor activity, and customer feedback in the UAE to recommend new products, channels, or pricing actions.
- Represent Wala Coffee at trade shows, coffee events, and industry gatherings to generate qualified leads and build brand awareness.
Requirements and Experience
- Minimum 5 years of experience in UAE in business development or sales in coffee, F&B, HORECA, or foodservice (roastery, beverage, FMCG, or related).
- Proven track record of meeting or exceeding sales targets and successfully opening new B2B accounts in the UAE.
- Strong existing network with cafés, restaurants, hotels, offices, and distributors in Dubai and preferably other Emirates.
- UAE driving license and familiarity with UAE geography and customer locations.
- Excellent communication, presentation, and negotiation skills in English; Arabic is an advantage.
- Good understanding of specialty coffee products, brewing methods, and basic barista skills is a strong plus.
- Ability to work independently in the field, manage time effectively, and report clearly to management.
Education and Competencies
- Bachelor’s degree in Business, Marketing, Hospitality, or related field preferred; relevant experience may compensate.
- Strong sales hunting mindset and customer-service orientation.
- Proficiency with MS Office and basic CRM usage for reporting and pipeline management.
- Result-driven, organized, and able to thrive in a fast-paced, growth-focused environment.
Job Type: Full-time
Pay: AED5,000.00 - AED8,000.00 per month
Work Location: In person
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