Brand Channel Manager

Role overview

Brand experience and content

• Apply approved brand tone, visual standards, and positioning to social content.
• Prepare weekly and monthly content calendars based on promotions, menus, launches, and venue activity.
• Write and adapt captions, stories, reel concepts, and short-form content.
• Prepare shot lists and creative briefs for photography and videography.
• Source imagery, video clips, and user-generated content; obtain permissions where required.
• Identify timely social trends and suggest suitable content ideas for approval.

Operational execution and channels

• Schedule and publish approved content on Instagram, TikTok, and other assigned channels.
• Maintain accurate profiles, links, highlights, pinned posts, opening hours, and promotional information.
• Check posts for accuracy, format, branding, quality, and approval before publication.
• Visit venues as required to capture developments and maintain current content.
• Monitor comments, messages, tags, and mentions; respond using approved guidance and escalate complaints or booking requests.
• Maintain an organized content library, publishing calendar, and record of approved assets.

Performance and commercial awareness

• Record reach, engagement, video views, follower growth, saves, and shares.
• Provide concise monthly reporting on content output, performance, audience response, and recommended improvements.
• Adjust timing, formats, and posting frequency within the approved plan using performance evidence.
• Support approved campaigns, offers, and launches with relevant channel content and calls to action.
• Flag suitable organic posts for potential paid amplification; paid budget and campaign decisions are outside the role.

Team and culture

• Deliver assigned content to agreed deadlines and flag missing information or approval risks early.
• Communicate clearly, maintain confidentiality, and follow approved brand and content procedures.
• Take responsibility for publishing accuracy, account security, digital conduct, and correct use of brand assets.
• Maintain a proactive, organized, and guest-conscious approach across multiple venues and brand accounts.

Performance measures

Candidate profile

• Typically 3–5 years’ experience delivering social media or content for hospitality, food-and-beverage, or consumer brands.
• Strong working knowledge of Instagram, TikTok, content scheduling tools, and native platform analytics.
• Confident caption writer with good visual judgment and a practical understanding of short-form video.
• Able to plan content, create briefs, and coordinate asset production while managing concurrent deadlines.
• Knowledge of UAE hospitality audiences and premium dining content is preferred.