Brand Channel Manager

Role overview

Brand content and channel operations

• Apply approved brand tone, visual standards, and positioning to social content; plan weekly and monthly content calendars around promotions, menus, launches, and venue activity.
• Write and adapt captions, stories, reel concepts, and short-form content; prepare photography and videography shot lists and creative briefs.
• Source and select imagery, video, and user-generated content, obtaining permissions where required; suggest timely trends and content ideas for approval.
• Schedule and publish approved content on Instagram, TikTok, and other assigned channels; keep profiles and promotional information accurate.
• Check posts for accuracy, format, branding, quality, and approval; visit venues as required to capture developments and maintain current content.
• Monitor comments, messages, tags, and mentions; respond using approved guidance and escalate complaints or booking requests appropriately.
• Maintain an organized content library, publishing calendar, and record of approved assets.

Performance and collaboration

• Record reach, engagement, video views, follower growth, saves, and shares; provide concise monthly reporting on content output, performance, audience response, and recommended improvements.
• Use performance evidence to adjust timing, content formats, and posting frequency within the approved plan.
• Support approved campaigns, offers, and launches with channel content and clear calls to action; flag suitable organic posts for potential paid amplification.
• Deliver content to agreed deadlines, flag missing information or approval risks, communicate clearly, and maintain confidentiality.
• Take responsibility for publishing accuracy, account security, digital conduct, correct brand-asset use, and a proactive, organized, guest-conscious approach across venues and accounts.

Performance indicators

Candidate profile

• Typically 3–5 years’ experience delivering social media or content for hospitality, food and beverage, or consumer brands.
• Strong working knowledge of Instagram, TikTok, content scheduling tools, and native platform analytics.
• Confident caption writing, good visual judgement, and a practical understanding of short-form video.
• Able to plan content, create briefs, coordinate asset production, and manage concurrent deadlines.
• Knowledge of UAE hospitality audiences and premium dining content is preferred.