UX/UI Designer

Role overview

Accountabilities

• Define and execute experience strategy and design vision across web and app for assigned initiatives.
• Own the lifecycle from discovery and problem framing through design, build collaboration, testing, launch, and optimization.
• Translate business and commercial objectives into customer-centric journeys with measurable impact.
• Design AI-enabled and data-driven experiences, including personalization, predictive recommendations, conversational interfaces, and intelligent automation where applicable.
• Lead discovery, research, journey mapping, usability testing, and experimentation.
• Monitor and improve conversion, engagement, retention, revenue contribution, and customer satisfaction.
• Simplify complex processes into intuitive digital flows.
• Partner with Product, Technology, Commercial, Loyalty, Marketing, Operations, and Brand teams.
• Evolve design systems and governance; advocate for accessibility, usability, security, and customer trust.
• Advance insight-led design through structured experimentation and adapt to shifting priorities.

Education and experience

• At least 5 years of digital experience, UX/UI, or product design experience in high-scale digital ecosystems.
• Experience delivering complex transactional or service-based journeys with measurable business impact.
• Strong portfolio demonstrating ownership from discovery through launch and optimization.
• Demonstrated experience designing data-driven or AI-enabled digital experiences.
• Strong commercial acumen and ability to connect design to revenue, efficiency, and engagement.
• Experience in Agile environments and close collaboration with engineering teams.
• Experience in ecommerce, travel, loyalty, fintech, or high-conversion platforms is preferred.
• Strong collaboration, communication, and cross-functional influencing skills.

About Etihad