UX/UI Designer

Role synopsis

Accountabilities

• Define and execute experience strategy and design vision across web and app for assigned initiatives.
• Own the experience lifecycle from discovery and problem framing through design, build collaboration, testing, launch, and optimization; remain accountable for live experience performance and quality.
• Translate business strategy and commercial objectives into customer-centric journeys with measurable impact.
• Design AI-enabled and data-driven experiences, including personalization, predictive recommendations, conversational interfaces, and intelligent automation where applicable.
• Lead discovery, research, journey mapping, usability testing, and experimentation to validate and optimize outcomes.
• Monitor and improve conversion, engagement, retention, revenue contribution, and customer satisfaction.
• Simplify complex processes into intuitive and frictionless digital flows.
• Partner with Product, Technology, Commercial, Loyalty, Marketing, Operations, and Brand teams on cohesive, commercially aligned delivery.
• Evolve scalable design systems, governance standards, and best practices across digital touchpoints.
• Advocate for accessibility, usability, security, and customer trust.
• Advance AI-enabled and insight-led experience design through structured experimentation and measurable outcomes.
• Adapt to shifting priorities and take ownership of digital experience domains as required.

Education and experience

• 5+ years of Digital Experience Design (UX/UI/Product Design) experience within high-scale digital ecosystems.
• Proven experience delivering complex transactional or service-based digital journeys with measurable business impact.
• A strong portfolio showing end-to-end ownership from discovery through launch and optimization.
• Demonstrated experience designing data-driven or AI-enabled digital experiences.
• Strong commercial acumen and ability to connect design decisions to revenue, efficiency, and engagement outcomes.
• Experience working in Agile environments and collaborating closely with engineering teams.
• Experience in ecommerce, travel, loyalty, fintech, or high-conversion digital platforms is preferred.
• Strong collaboration and communication skills, including influencing cross-functional stakeholders at multiple levels.

About Etihad

Recruitment safety

• Etihad states it will not request personal information, bank details, or payment during recruitment.