Social Strategy & Planning Manager (UAE National)

Role Overview

Core Competencies

• Strategic thinking, planning, and prioritisation.
• Strong organisational skills and an analytical mindset.
• Stakeholder management and clear written and verbal communication.
• Excellent written and verbal communication and presentation skills.

Social Strategy & Planning

• Own end-to-end social media strategy across platforms, aligned with business and marketing objectives.
• Intake, assess, prioritise, and schedule stakeholder briefs against the master social media calendar.
• Translate objectives into social plans, content priorities, and platform recommendations.
• Define campaign timing, platform selection, and content phasing with Brand and Creative teams.
• Own the social media content calendar and planning governance.

Always-on Planning and Governance

• Define always-on content cadence and volume across platforms.
• Plan and prioritise always-on content within the master calendar and balance it with campaigns and activations.
• Monitor always-on coverage to maintain a consistent presence across platforms.

Performance & Optimisation

• Monitor social media performance and provide insights and optimisation recommendations.
• Align paid amplification with organic strategy and direct performance tracking and optimisation reporting.

Stakeholder Management

• Manage relationships with Marketing, Brand, Partnerships, Corporate Communications, Loyalty, HR, and other business units.
• Direct and coordinate internal social media teams and manage stakeholder expectations on scope, priorities, timelines, and delivery.
• Refine briefs for focus, feasibility, and consistency with the social media strategy.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of experience in social media strategy, planning, or digital marketing.
• Strong understanding of social platforms, content formats, and performance drivers.
• Experience working with multiple stakeholders in a fast-paced environment.

Posting Details

• Job posting close date: 5 November 2026.