Specialist Deputy Manager - Brand, Marketing & Communication-Campaign Marketing - Hyderabad/Bengaluru

Position summary

Campaign planning and execution

• Develop content strategies aligned with audience needs and business priorities; shape targeting using behavioral and market data.
• Maintain brand messaging consistency across channels and present recommendations to leadership.
• Manage campaign budgets, financial forecasts, and ROI while coordinating activations.
• Oversee campaigns across paid advertising, SEO/SEM, social media, and events; manage agencies and optimize media mix.
• Drive video, audio, email, demand generation, and event initiatives, using segmentation and performance insights.
• Analyze campaigns, workflows, scoring models, and funnel performance; improve digital experiences, conversion paths, dashboards, and tracking.

Required skills and experience

• 7–10 years of relevant B2B or professional services marketing experience and a strong understanding of integrated marketing and communications.
• Experience with funnel analysis, campaign optimization, content curation, media strategy, PR agencies, sentiment analysis, events, and ROI.
• Experience with account-based and opportunity-based marketing, lead qualification, engagement tracking, and demand-generation segmentation.
• Experience with press releases, media outreach, paid advertising, agency relationships, digital activations, targeted email, personalization, and SEO/SEM.
• MBA preferred, or any master's degree.

Leadership competencies

• Develop content and brand strategy, manage high-profile deliverables, and maintain quality standards and review processes.
• Use technology and data insights to improve campaign effectiveness and strategic decisions.
• Manage integrated campaigns, stakeholders, budgets, financial models, project execution, and cross-functional teams.
• Support team development through coaching and promote collaboration and continuous improvement.

Location and schedule

• Work location is Hyderabad or Bengaluru; the role is described as hybrid, with Tuesday and Wednesday designated work-from-office days.
• Choose either a staggered schedule of 11:00 a.m.–4:00 p.m. and 7:00 p.m.–11:00 p.m., or a 2:00 p.m.–11:00 p.m. schedule; availability until 11:00 p.m. is expected.
• Work arrangements and shift timings may be temporarily adjusted based on business needs.