Social Media Executive

Position purpose

Essential functions

• Develop social media programs to increase hotel visibility, engagement, and guest satisfaction.
• Coordinate with hotel stakeholders and regional social media teams; keep tools up to date.
• Manage campaigns and daily activities, including advocacy, editorial writing, community outreach, and promotions.
• Manage social networking accounts, blogs, and social applications, including Facebook, Twitter, LinkedIn, YouTube, and Pinterest.
• Engage with audiences, answer questions where appropriate, and train hotel associates on social media rules.
• Measure and report campaign impact; share monitoring insights with Marketing and Editorial teams.
• Monitor social media trends and tools and apply relevant knowledge to hotel activities.
• Monitor online reputation and help address criticism or brand problems.

Knowledge, skills, and abilities

• Strong project management or organizational skills and in-depth knowledge of social media platforms and their audiences.
• Knowledge of the blogging ecosystem relevant to the hotel’s field.
• Effective written and verbal communication, relationship-building, and ability to learn new tools.
• Ability to analyze social media efforts financially and quantitatively.
• Excellent English writing skills.
• Public relations, SEO, sales, and community management experience are a plus.

Qualification standards

• Guest and customer service orientation and identification with the hotel’s brand and operating philosophy.
• Warm, friendly, detail-oriented, hands-on, and confident working with colleagues across disciplines.
• Team player with interpersonal skills, energy, enthusiasm, and potential to develop as a leader.
• Knowledge of hotel computer systems and other IT applications; uphold ethical business practices.

Education

• Bachelor’s degree required.