Social Media Executive

Role overview

Strategy and planning

• Develop and execute social strategy across Meta platforms, including Instagram and Facebook, and support visibility across Google platforms where relevant.
• Build monthly and quarterly social media and media calendars aligned with the marketing calendar.
• Identify ways to grow reach, engagement, followers, and brand visibility.
• Turn campaigns, festive calendars, promotions, and business priorities into platform-specific plans.

Content, platforms, and engagement

• Coordinate content formats, briefs, timelines, approvals, and publishing with the content creation team.
• Keep content aligned with brand tone, visual identity, and campaign objectives; support campaign launches and promotions.
• Manage Instagram and help expand Shukran’s presence across relevant Meta and Google platforms.
• Monitor trends, platform updates, competitors, and audience behavior; respond to comments, messages, mentions, and user interactions.
• Explore content ideas, influencer collaborations, and engagement initiatives to build the audience.

Performance and collaboration

• Work with the digital performance team on paid media opportunities and campaign impact.
• Track reach, engagement, follower growth, clicks, conversions, and campaign performance; prepare reports, insights, and optimization recommendations.
• Use data and audience insights to improve content performance and media planning.
• Coordinate integrated campaigns with Marketing, Content, Design, CRM, and Digital Performance teams, as well as internal stakeholders and external partners or agencies.

Required skills and qualifications

• 3–4 years of experience in social media marketing, digital marketing, or brand marketing.
• Strong understanding of Instagram, Facebook, Meta Business Suite, and Google platforms; experience managing social calendars and campaign execution.
• Good understanding of organic and paid social strategies; able to brief creative and content teams and coordinate asset development.
• Strong written communication, including engaging captions and platform-first content.
• Analytical mindset with experience tracking social performance and preparing reports.
• Able to manage multiple campaigns, timelines, and stakeholders; creative and aware of digital trends, content formats, and audience engagement tactics.
• Experience in retail, loyalty programs, consumer brands, or lifestyle categories is an advantage.

About CSi and Landmark Group