Manager - MarTech Enablement & Data Operations

CSi - LANDMARK GROUP

Dubai, UAE

Full-time

Mid-Senior

Onsite

Discovered 2 weeks ago

MarTech measurement and performanceDigital analyticsKPI frameworks and governanceMarketing measurementAttributionExperimentation and incrementality

Apply

Full Job Posting

Role mandate

Establish trusted standards for MarTech adoption, operational performance, campaign enablement, and business impact across brands, channels, and markets.

The role sets measurement systems and governance, validates evidence quality, and helps ensure decisions use consistent, explainable metrics.

Measurement and data quality

Define measurement frameworks, KPI dictionaries, attribution and reporting standards, and initiative evaluation methods.
Set measurement requirements for web, app, CRM, and activation platforms and validate tracking, event coverage, conversion definitions, identity handling, campaign metadata, and source reconciliation.
Maintain measurement issue records, assess reporting impact, drive remediation, and govern material changes to metrics and tracking.

Attribution and reporting

Develop attribution approaches and testing standards for holdouts, A/B tests, pilots, and incrementality measurement; document assumptions and limitations.
Distinguish observed performance from incremental impact and translate findings into campaign, roadmap, and investment recommendations.
Govern dashboards, scorecards, benefits-realisation views, and leadership reporting that show outcomes, risks, confidence, decisions, and accountable owners.

Governance and optimization

Establish recurring governance reviews, campaign taxonomy and metadata standards, dashboard ownership, change controls, decision logs, and escalation paths.
Partner with Privacy, Security, and Data Governance teams to align measurement with policies and consent requirements.
Identify underused capabilities, weak adoption, duplicated tools, measurement gaps, and low-value processes; prioritize and track improvement recommendations.
Partner with business and technical stakeholders and vendors to ensure reporting is transparent, reconcilable, and decision-ready.

Qualifications and experience

5–7+ years in digital analytics, marketing measurement, MarTech performance, marketing effectiveness, business intelligence, or a related field.
Experience defining KPI frameworks, validating measurement, building executive reporting, and translating analysis into decisions.
Practical experience with attribution, experimentation, or incrementality and the ability to explain limitations.
Multi-brand, multi-channel, or multi-market experience is preferred.
Bachelor’s degree in analytics, statistics, economics, marketing, business, information systems, or a related discipline; an advanced qualification is advantageous.

Technical and functional skills

Strong digital analytics and measurement knowledge; GA4 and related platforms are relevant examples.
Ability to create KPI dictionaries, measurement plans, data-quality controls, attribution frameworks, and benefits-realisation scorecards.
Working knowledge of campaign taxonomies, tracking architecture, customer identity, consent, and data lineage.
Dashboard and data-storytelling capability using BI or visualization tools; SQL or analytical data interrogation is advantageous.
Commercial acumen, structured problem-solving, and clear communication of complex evidence to senior leaders.

Leadership and stakeholders

Work with MarTech, CRM, Loyalty, Performance Marketing, Ecommerce, Analytics, Finance, Product, Engineering, Data Governance, Privacy, Security, and brand and market leaders.

Coordinate with platform providers, media and measurement partners, systems integrators, auditors, and specialist agencies.

The employer values evidence-led judgment, constructive challenge, clear ownership, practical decision-making, and alignment without weakening governance.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More jobs at CSi - LANDMARK GROUP

Martech Manager - Personalisation

, UAE

ManagerFull-time

The employer is seeking a commercially minded leader to own group-wide personalisation and AI activation across brands, channels, and customer touchpoints. The role develops lifecycle marketing, segmentation, experimenta

Discovered 2 weeks agoView →

Social Media Executive

, UAE

MidFull-time

CSi is looking for a social media marketer with 3–4 years of experience to grow Shukran’s presence, manage content calendars, execute campaigns, and engage its audience. The role combines creative coordination with perfo

Discovered 2 weeks agoView →

Assistant Manager - Content Production -Content & Marketing

, UAE

ManagerFull-time

CSi is seeking an experienced copywriter to own Shukran loyalty content and support day-to-day campaign execution across CRM, digital, social, in-store, and partnership channels. The role requires 5+ years of relevant ex

Discovered 2 weeks agoView →

Executive - Content & Marketing

, UAE

JuniorFull-time

CSi is seeking a content and marketing professional to create customer communications for the Shukran loyalty program and support campaign execution. Candidates need 2–4 years of relevant experience, professional fluency

Discovered 2 weeks agoView →

Assistant Manager — High Value Customer Marketing

, UAE

ManagerFull-time

Landmark Group is seeking an Assistant Manager to own premium activations and targeted campaigns for Shukran’s high-value customers. The role combines event delivery, campaign coordination, performance analysis, and cros

Discovered 2 weeks agoView →

Manager – Performance Marketing

, UAE

ManagerFull-time

Landmark Group is seeking a Performance Marketing Manager, Paid Search to own paid search planning, execution, and performance across its concepts and markets. The role manages Google Ads campaigns, budgets, feeds, measu

Discovered 2 weeks agoView →

Senior Manager – Personalisation & AI Activation

, UAE

ManagerFull-time

The employer is seeking a commercially minded leader to define and scale group-wide personalisation and AI-enabled customer activation. The role turns Customer 360 insights and predictive models into measurable customer

Discovered 2 weeks agoView →