Manager - MarTech Enablement & Data Operations

Role mandate

Platform operations and tracking

• Own operational health of tracking, tags, SDKs, APIs, audience/data flows, product feeds and platform configurations.
• Define service health indicators, monitoring, alerting and dashboards for critical customer and campaign data flows.
• Coordinate incident triage, impact assessment, stakeholder communication, root-cause analysis and lasting corrective actions.
• Maintain registers of defects, recurring issues, technical debt and reliability risks.
• Govern web and app tracking, event taxonomy, data-layer requirements, consent dependencies and release validation.
• Partner with Analytics to validate events, parameters, identities and conversion signals for reporting and activation.

Data, integrations and delivery

• Establish pre- and post-release quality checks, reconciliation and exception handling; diagnose discrepancies and coordinate remediation.
• Manage requirements for integrations and recurring feeds supporting audiences, content, campaigns and measurement.
• Document source-to-target mappings, refresh frequency, dependencies, failure handling, ownership and support paths.
• Work with Product and Engineering on APIs, SDKs and platform enhancements; provide clear requirements and acceptance criteria and implement configurations where appropriate.
• Structure and prioritize the MarTech backlog, drive delivery, manage dependencies and escalate blocked work.
• Coordinate release readiness, testing evidence, rollback considerations, business sign-off and production handover.

Controls and stakeholders

• Maintain SOPs, runbooks, architecture/data-flow views, configuration records and troubleshooting guides.
• Define access, change and environment controls with Security, Privacy and Technology teams; hold service reviews on reliability, data quality, backlog, incidents and technical debt.
• Build reusable standards for multiple brands and markets and reduce reliance on individual knowledge.
• Manage MarTech vendors and implementation partners against agreed scope, service levels and quality expectations.
• Bridge Marketing, CRM, Loyalty, Analytics, Product and Engineering; communicate technical impact, options, owners, decisions and recovery plans in clear business language.

Experience and education

• 5–7+ years in MarTech operations, digital analytics implementation, marketing technology, ecommerce technology or a related field.
• Experience owning production tracking, data flows, integrations or platform operations in a complex digital environment.
• Hands-on work with Engineering or Product teams on web/app releases, SDKs, APIs, tags or event instrumentation.
• Bachelor's degree in technology, engineering, analytics, information systems, marketing technology or a related discipline, or equivalent practical experience.
• Ecommerce, retail, loyalty or multi-brand/multi-market operations experience is preferred.

Technical and functional skills

• Strong working knowledge of analytics and tag-management concepts; GA4, GTM, Firebase, Branch or comparable tools are relevant examples.
• Understanding of event schemas, data layers, identity signals, APIs, JSON, batch/real-time data flows, catalog/product feeds and integrations.
• Debugging, validation and monitoring methods to isolate tracking or data-quality issues.
• HTML, JavaScript, SQL or API testing knowledge is advantageous.
• Requirements definition, acceptance criteria, UAT, incident management, root-cause analysis and technical documentation skills.
• Stakeholder management and confidence to challenge delivery plans and drive decisions.

Leadership capabilities

Key stakeholders

About CSi and Landmark Group