Assistant Manager — High Value Customer Marketing

Role overview

Activations and events

• Plan and deliver premium activations from concept and logistics through on-ground execution and post-event follow-up.
• Manage invitations, venue coordination, partners, customer experience, assets, and follow-up communications.
• Maintain an activation calendar and use customer feedback and performance data to improve future events.
• Travel across GCC markets to supervise activations and ensure consistent delivery standards.

Campaigns and performance

• Coordinate HVC campaign timelines, approvals, audience inputs, launch readiness, and delivery across CRM, creative, concept, and digital teams.
• Prepare segmentation inputs using loyalty-tier data and customer behavior insights; support personalized recognition, rewards, tier offers, and lifecycle nudges.
• Track reach, response, engagement, tier upgrades, and revenue contribution; analyze results and prepare leadership summaries.
• Flag performance anomalies with data and recommendations, and use AI or productivity tools to improve reporting and analysis.

Collaboration

• Build working relationships with CRM, analytics, marketing, and retail brand teams.
• Coordinate in-store and in-market activation elements with concept and operations teams; prepare briefs and customer data summaries.

Required qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 4–5 years in loyalty marketing, CRM, or customer lifecycle management, with hands-on end-to-end campaign or event delivery experience.
• Strong spoken and written Arabic; ability to independently interpret campaign performance data and customer metrics.
• Strong coordination and customer-facing skills; good command of Excel, PowerPoint, and reporting or CRM tools.

Preferred qualifications

• Experience in loyalty programs, premium customer engagement, or premium events and experiential activations.
• Familiarity with Bloomreach, Salesforce, or similar CRM platforms; customer segmentation or behavioral and transactional audience targeting.
• Experience across GCC markets and familiarity with AI or productivity tools for reporting or content preparation.

Key competencies

• Execution ownership, customer-centricity, analytical thinking, cross-functional collaboration, attention to detail, and adaptability.
• Communicate clearly in Arabic and English with customers, partners, and internal teams.

About CSi and Landmark Group