Manager – Performance Marketing
Role Overview
Performance Marketing Manager, Paid Search role responsible for Google Ads planning, execution, and performance across Landmark Group concepts and markets.
Accountable for commercial KPIs including revenue, cost-to-income ratio, ROAS, and CAC; reports to the AGM, Performance Marketing.
Key Skills for This Role
Full Job Posting
Role overview
Performance Marketing Manager, Paid Search role responsible for Google Ads planning, execution, and performance across Landmark Group concepts and markets.
Accountable for commercial KPIs including revenue, cost-to-income ratio, ROAS, and CAC; reports to the AGM, Performance Marketing.
Responsibilities
- Manage paid search across Google Ads Search, Shopping, and Performance Max, including budgets, bidding strategies, and campaign structure.
- Coordinate day-to-day execution across concepts and markets with teams in Dubai and Bengaluru.
- Improve product-feed campaign performance with product and commercial teams; maintain account, tracking, and data governance.
- Develop testing frameworks to identify incremental growth.
- Serve as primary paid search contact for concept stakeholders and provide performance updates and recommendations.
- Partner with MarTech, Analytics, and Product on measurement, attribution, and first-party data activation.
Qualifications
- 5–7 years of hands-on paid search experience, ideally in e-commerce, retail, or a performance agency serving retail clients.
- Deep knowledge of Google Ads Search, Shopping, and Performance Max, including bidding, campaign structure, and automation.
- Experience managing substantial budgets across multiple markets and meeting efficiency targets.
- Strong product-feed management knowledge and understanding of its effect on Shopping and Performance Max.
- Working knowledge of GA4, Google Merchant Center, conversion tracking, and attribution; able to identify and resolve tracking gaps.
- Able to analyze reports, identify anomalies, and make clear commercial recommendations.
- Confident communicating with stakeholders and senior leadership; collaborates across functions and time zones.
- Familiarity with AI-assisted optimization and automation tools is preferred.
About CSi and Landmark Group
CSi is Landmark Group’s strategic business unit bringing together data and analytics, loyalty, partnerships, performance and digital marketing, customer product, and MarTech.
Landmark Group is a Dubai-headquartered retail and hospitality group operating across the GCC, Middle East, India, Southeast Asia, and Africa.
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