Executive - Content & Marketing

Role overview

Copywriting and optimization

• Write customer-focused copy across CRM, email, push, SMS, app, social media, digital, in-store, and partnership communications.
• Translate campaign briefs into channel-ready content and adapt tone for different audiences, customer segments, lifecycle stages, and markets.
• Create English and Arabic content consistent with Shukran’s tone of voice and brand guidelines.
• Proofread communications for accuracy, clarity, consistency, and detail before publishing.
• Support A/B testing and use performance insights, customer engagement, and feedback to improve content.

Campaign and CRM execution

• Support Shukran campaigns across CRM, digital, social, in-store, and other customer touchpoints.
• Maintain content calendars, campaign trackers, and communication plans; coordinate content, approvals, and assets on time.
• Coordinate copy, creative assets, links, offers, and other inputs for campaign launches; schedule and publish content.
• Support customer lifecycle communications for welcome, engagement, tier, benefits, promotional, retention, and reactivation journeys.
• Adapt CRM communications to customer segments, behaviours, offers, and campaign objectives.

Collaboration

• Align copy and creative with the Content & Creative team and work with Loyalty Strategy & Growth, Digital Marketing, Partnerships, and Business Operations.
• Coordinate with external agencies, freelancers, and vendors where required.
• Manage multiple briefs and deadlines, respond to changing priorities, and flag execution issues.

Qualifications and experience

• Bachelor’s degree in Marketing, Communications, Journalism, English, Media, or a related field.
• Professional fluency in English and Arabic.
• 2–4 years of experience in copywriting, content creation, digital marketing, CRM, or marketing execution.
• Experience writing for social media, email/CRM, digital, and print/in-store channels, and working in a fast-paced marketing or creative team.
• A strong multi-format writing portfolio is preferred.
• CRM, content marketing, digital marketing, retail, e-commerce, loyalty, or FMCG experience is an advantage; agency experience is also an advantage.

Technical and functional skills

• Strong English copywriting and editing skills and Arabic language capabilities.
• Understand tone of voice, storytelling, grammar, brand communications, and CRM channels including email, push, SMS, app, and social media.
• Familiarity with CRM, email marketing, content management, marketing, and social scheduling platforms is advantageous.
• Understand basic open rate, CTR, engagement, and conversion metrics.
• Strong Microsoft Office or Google Workspace skills and ability to use content calendars, trackers, briefs, and campaign management tools.