Assistant Manager - Content Production -Content & Marketing

Role overview

Copywriting and content

• Own copywriting across CRM email, push, SMS, app, social media, in-store collateral, and partnership materials.
• Turn campaign briefs and messaging frameworks into channel-ready headlines, body copy, calls to action, captions, and scripts.
• Adapt tone and messaging across audiences, channels, and onboarding, engagement, retention, and reactivation stages.
• Develop English and Arabic content with linguistic accuracy, cultural relevance, and consistency across markets.
• Proofread copy against brand guidelines, tone of voice, messaging frameworks, and editorial standards.

Marketing and CRM execution

• Support campaign content plans across CRM, digital, social, in-store, and OOH, and help develop integrated content calendars.
• Coordinate timelines and deliverables with external agencies and vendors where applicable.
• Schedule and publish content across owned social, CRM, and app channels; track campaign logistics and flag timeline risks.
• Write and localize personalized CRM communications and contribute to planning across customer lifecycle touchpoints.
• Conduct A/B tests, interpret campaign performance insights, and refine messaging based on engagement data and feedback.

Collaboration

• Work across content and marketing execution tasks and align copy with creative direction.
• Coordinate with Partnerships, Loyalty Strategy & Growth, Digital Marketing, and Business Operations stakeholders.
• Coordinate with external agencies or freelancers as needed.

Qualifications and experience

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• A strong portfolio of published copy across multiple channels is required.
• Professional fluency in English and Arabic is required.
• 5+ years of experience in copywriting, content creation, or marketing execution.
• Experience writing for CRM/email, social media, digital, and print/in-store channels.
• Digital marketing, CRM, or content marketing experience is an advantage; retail, e-commerce, loyalty, or FMCG experience is a strong plus.
• Agency, vendor, or freelancer coordination experience is an advantage.

Technical skills and competencies

• Understand CRM and lifecycle communications, including email, push, SMS, and app content.
• Familiarity with CRM or marketing platforms and social content planning and scheduling tools.
• Use CTR, open rate, and engagement metrics to inform content decisions.
• Bring strong storytelling, brand consistency, organization, collaboration, and a data-informed approach.